You On Marketing

  The sector of Spas and of wellness in general has been thriving in the last few years. Especially since the Covid pandemic started, people want more and more to use services offered by local wellness businesses. Therefore, it is crucially important for these businesses to take good care of their online presence and to increase their visibility through the use of big data. What is Big Data?  Big Data could be described as all the information that can be collected and analysed with the use of analytical  tools to produce insights on customer behaviours and patterns. This knowledge can then be used by businesses to make decisions on their marketing or sales strategies. A business can also use this data to effectively improve customer experience; for example, understanding which parts of a website need to be modified in order to satisfy customers.   How can Big Data be useful for a business?  First of all, big data can be used by companies to personalise their mar...

In the past when companies wanted to measure if their advertising were being effective, they could only trust on their sales increasing. As the access to internet increased and companies migrated their business to the online world, tools and services were created to help companies follow up their potential customers and engage with them through their websites and ensure they would not only see their advertising but also engage with the brand and finally be led to a purchase. Once the costumer is inside their page, through collection of data, tools like Google Analytics can analyses and give valuable information to companies so they can prioritize what actions to take to keep in touch with the clients and turn the page visits into revenue. Through Google Analytics, companies can set up Goals like engagements in their websites and conversions they got by visits on their pages or new subscribers. These and other goals can be achieved by informing the tool what type of information its mo...

During the Covid 19 pandemic we realised the importance of supporting small and local businesses as they were the ones suffering the most because of the public health restrictions. We saw many businesses reinventing themselves and approaching the world of digital marketing as a form of advertising themselves when they were forced to close. A fundamental tool for them in order to understand the success of their campaigns and to monitor the traffic on their websites is through and efficient and clever use of Google Analytics. In this post I will outline few of the reasons why it is important for a small business to use Google Analytics. Understanding "Bouncing" Bouncing happens when customers visit a page of your website and then leave it because they didn't find what they were looking for. Knowing which pages have the highest rates of bouncing will give the business the possibility to address the issue and to make the website more engaging and user friendly. This of course...

Google analytics tool helps you to improve your business immensely. It’s possible to create extensive value, like tracking important data, monitoring the effectiveness of the online marketing strategy, user experience and etc. I would like to list some benefits using Google Analytics to make your business and your website the best. Understand user Behaviour  Google analytics avails to develop a better understanding of who the users, visitors and customers are on using your website.   Accessing the behavioural data of the users can help you to modify your website and offer your service/product in the best way to your client. Analysing behavioural data from your website or blog will help you to optimized it. It’s important to guarantee that customers can navigate on it properly and should keep coming back. In this way your website will generate leads and also bring good amount of traffic and optimizing consumer. Find out where your users are coming from. Google Analytics provide...

  The gathering and processing of data effectively could mean the difference between the survival and demise of a business. With competitiveness between brands, creating new ways to capture the customers attention is paramount, but other issues lies in the effective processing of customer data.   Data is important as it gives us insights into the customer behaviour and expectation. But what happens when we don't know how to analyse or process this data?  Google Analytics is web analytics service provided by Google that monitors your website data, giving real time reports in order for you to quickly and efficiently analyse your website or your app using GA4 (Google Analytics 4). why you should use Google Analytics for your SME focusing on the health and wellbeing sector? 1) Understand and Create Goals Goals are personal achievements you can set up using Google Analytics. They are set up by analysing the metrics (quantitative measurements of data) and by making plausible pr...