You On Marketing

  Mastering Social Media channels is now more fundamental than ever for every business that wants to improve its visibility and brand awareness in the selected audience. As I mentioned before in my previous posts, the Spa businesses and the wellness industries in general were severely hit by the restrictions of the past two years. Working on their social media strategy could help them to open their business to a wider audience and therefore to gain new customers. As well outlined by the www.visiture.com , below you will find some key benefits of Social Media Marketing for the wellness industry. Increase brand awareness Whether you are a Spa in a hotel or a small independent business, you want to make sure that potential customers know that you are out there and what type of services you can offer them. Moreover, you want to make sure they know what makes you different from other competitors in your same sector. It is important to keep the account in the social media of your choice ...

Search Engine Optimization (SEO) is fundamental in every sales and marketing strategy.  In this post, I will  outline what SEO means and subsequently I will show the importance of SEO for the wellness industry. What does SEO means? SEO stands for Search Engine Optimization, which could be described as all the tactics used to make your website ranking higher on a search engine result page. The higher it ranks, the higher the probability that a potential user or customer will click on your page. The aim is to increase traffic and sales on your website. Ideally, the objective of every company is to rank high in the organic search results. Organic search results rank higher not because a website or a company paid for a prime position, but because of the trust and reputation gained over time.  Importance of SEO ranking for Spas and Wellness centres As explained above, it is important for companies to rank highly in search engine result pages in order to gain more traffic to th...