You On Marketing

Have you ever noticed when you enter in any website a pop up appears for you to agree with the Cookies policy on that page? Always when you agree with that you are giving permission to that specific website to collect any possible data generated by your visit. Any move made inside that page will generate data for many purposes. The same way, when you are digitalizing your business, you need to have in mind that to understand your customers behaviours, to personalize your digital marketing campaign, and to generate income through your digital platform you must collect data from the page’s visitors. The use of customer data can be really beneficial for your business as your marketing strategies will be based on that, but also can be challenging if that data is not managed correctly. On this blog we will discuss some benefits and challenges of using customer data for your SME marketing campaign. Improve customer experience When creating a webpage or a profile on social media you must have...

Today’s post is regarding the benefits and challenges of using Customer Data for marketing.  The usage of clients’ data can be very helpful to deliver personalized experience and increase the reach of your small business.  According to a Accenture report, consumers' demand for personalization is higher than ever before. . The data generated can be pulled out from smart devices , social media and other sources. Through the client’s data, companies can use them to gain insights into consumer behavior and offer better customer service or the ideal product .  Some companies focus on the database process of all the information acquired and break them down bringing actionable ideas in order to levarage the consumer’s experience, audience segmentation, loyalty programs creation, feedback collection, test new ideas and create a powerful brand awareness.    From collecting relevant data, such as customer names, lifetime value and spending habits, it enables you to learn...

  The sector of Spas and of wellness in general has been thriving in the last few years. Especially since the Covid pandemic started, people want more and more to use services offered by local wellness businesses. Therefore, it is crucially important for these businesses to take good care of their online presence and to increase their visibility through the use of big data. What is Big Data?  Big Data could be described as all the information that can be collected and analysed with the use of analytical  tools to produce insights on customer behaviours and patterns. This knowledge can then be used by businesses to make decisions on their marketing or sales strategies. A business can also use this data to effectively improve customer experience; for example, understanding which parts of a website need to be modified in order to satisfy customers.   How can Big Data be useful for a business?  First of all, big data can be used by companies to personalise their mar...

You might probably have come across the term Big Data before but what exactly does it mean? Big Data refers to large, complex sets of data which are gathered form multiple sources - Callan 2022. Due to the quantity and complexity of the data, traditional analytical software isn't able to efficiently analyse it so a different approach must be taken.  How can Big Data impact an industry? Big Data is broken down into 3Vs:  Volume - High volume of unstructured data from various sources. Velocity  - The speed in which data is received (real-time). Variety  - Unstructured data can come from anywhere and in any format. Efficient data processing enables for a business to create more personalised customer experience and new revenue sources due to analysis of demand. Let us look at one example of a business that could use Big Data in order to improve their personalised customer experience and create a new revenue stream.  Flyefit Gym   Flyefit is a chain of 17 gyms b...

One of the sectors of the beauty and wellness industry that never stops growing is the skincare services and cosmetics sector, despite the decreasing growth of -8% in 2020 due to the pandemic, skincare is one of the most profitable product category, as its revenue is projected to generate roughly 177 billion U.S. dollars in 2025 according to Statista.com. And Big Data plays a huge role in this industry. The use of Big Data and artificial intelligence has helped companies to develop alternative or completely new products offerings for consumers. One of the impacts of the pandemic is that it accelerated the creation of online solutions and people changed their habits of consumption. To develop targeted pricing strategies to serve this emerging generation of consumers, companies make use of big data and technologies that help them to understand their audience.   “Big data has proven its ability to help beauty brands optimize a variety of processes. From package and formula design, m...

      Digital transformation has accelerated in recent times, creating unprecedented opportunities and challenges for many industries. Big data has brought an opportunity for companies to begin the digitization process.  Many sectors have seen this technology as an opportunity for the growth and improvement of their services . The impact and growing influence of big data are evident in the wellness industry.     What's big data? You must be wondering, what is big data? Big data is a very large data set. Through advanced technology and tools' is possible to store, analyze and manage large amounts of data. Big data is designed to identify partners and therefore, transform them into information that enables a broad and timely analysis. Learn more about big data  here.   Big data is shaping the Fitness industry    The fitness industry is considered one of the fastest-growing sectors in the world. Big data has contributed to the e...

During the Covid 19 pandemic we realised the importance of supporting small and local businesses as they were the ones suffering the most because of the public health restrictions. We saw many businesses reinventing themselves and approaching the world of digital marketing as a form of advertising themselves when they were forced to close. A fundamental tool for them in order to understand the success of their campaigns and to monitor the traffic on their websites is through and efficient and clever use of Google Analytics. In this post I will outline few of the reasons why it is important for a small business to use Google Analytics. Understanding "Bouncing" Bouncing happens when customers visit a page of your website and then leave it because they didn't find what they were looking for. Knowing which pages have the highest rates of bouncing will give the business the possibility to address the issue and to make the website more engaging and user friendly. This of course...