You On Marketing

  Mastering Social Media channels is now more fundamental than ever for every business that wants to improve its visibility and brand awareness in the selected audience. As I mentioned before in my previous posts, the Spa businesses and the wellness industries in general were severely hit by the restrictions of the past two years. Working on their social media strategy could help them to open their business to a wider audience and therefore to gain new customers. As well outlined by the www.visiture.com , below you will find some key benefits of Social Media Marketing for the wellness industry. Increase brand awareness Whether you are a Spa in a hotel or a small independent business, you want to make sure that potential customers know that you are out there and what type of services you can offer them. Moreover, you want to make sure they know what makes you different from other competitors in your same sector. It is important to keep the account in the social media of your choice ...

What is SEO and why do business use SEO as part of their digital marketing strategy? A great way to answer that question is by asking, how many times have you gone past the first page result in a search engine search? or even scrolled to the bottom of the page? SEO stands for Search Engine Optimisation, in simple terms it means using specific tactics in order to rank your page higher on search engine results. These tactics include using Keywords that relate to your industry, using authoritative backlinks to strengthen and promote your knowledge of your industry and posting fresh content that relates to your business. These content can be in various formats such as video, infographics, blogs and websites as a whole. How the SEO ranking system works. SEO ranking system is based primarily on the crawling , indexing and ranking of content from a website.  In the case of Google, it sends out crawling bots that scan every piece of content from your site if robot.txt is enabled....