The influence of Social Media in the growth of Veganism
When it comes to increase brand awareness and engagement with customers the best way to do that is through social media. With the creation of Social Media platforms since the early 2000s, the internet has brought people even closer and now we are more than ever gathering online to share contents and thoughts and connect to each other. As people are more and more connected through these channels, Marketing has developed strategies to reach them, interact with them and make them engage with your brand, building a solid relationship between company and customer. Today there are nearly 4 billion users on social media, that is a massive number if we consider that these platforms only emerged about 15 years ago. Virtually every business can now find their customers active on social media. Through social media now companies can reach targets globally and increase their range of potential customers. Define and categorise their target audience, utilising the big data these platforms hold from t...