You On Marketing

  Last week we covered in our blog the usage of Big Data in the Fitness Industry . In today’s post, we aim to explore the benefits of Search Engines Optimization (SEO) for the Fitness Industry.   If someone is searching for a specific gym that offers a pool, sauna, and personalized workouts, for example, SEO techniques will drive this customer to a business website that matches all their needs.     The income of a business probably comes through the website. It is vitally important that potential customers can find the website when they need to. The best and most cost-effective method to increase traffic to the website is to have a good position in organic search engine results. All people’s search queries from Google , Yahoo , or Bing to a website generates traffic which are called Organic search results. Keyword Research Search engines optimization, SEO, aims to make a particular site privileged and appear with priority (and quality) for those who see...

The health and wellness industry is constantly growing and every day we see new companies on the market with innovations to attract new consumers. The new generation of consumers are more educated to the online environment,  and as they are more and more dependent on websites and mobile apps looking for information it is really important for these companies to employ SEO that works. But what is SEO? SEO (Search Engine optimisation) is the process of making improvements on and off our website in order to gain more exposure in the organic results of search engine results pages (SERPs) and, thus, more traffic. (Callan, Julian. 2022) It is through SEO that companies will generate more traffic to their websites and social media channels and consequently convert those visits into sales. First step is to know your audience, learn who your target audience are by determining their geographic locations, sex, age, and needs. Then you will focus on the content, relevant content is very importa...