You On Marketing

Consumers are bombarding with loads of ads on social media, websites, and hundreds of emails offering products and services. It is a tight race to reach customers' attention. What makes a potential customer click on an ad, for example? Many companies are trying to achieve this goal using customer data. In one of the previous posts, we learned that big data could help brands address a range of business activities, from customer experience to analytics. This tool offers a competitive advantage to the brands enabling them to work faster and target their consumers more effectively.  Although maintaining the privacy of customer data is challenging. In today’s article, we will explore how “ The Ordinary ” is making use of this concept, benefits, and challenges of customer data for marketing. The Ordinary is part of DECIEM Group , focused on advanced functional beauty, and launched in 2016. According to a study , the brand has accumulated $330 million in sales in 2019. The company has be...

Today’s post is regarding the benefits and challenges of using Customer Data for marketing.  The usage of clients’ data can be very helpful to deliver personalized experience and increase the reach of your small business.  According to a Accenture report, consumers' demand for personalization is higher than ever before. . The data generated can be pulled out from smart devices , social media and other sources. Through the client’s data, companies can use them to gain insights into consumer behavior and offer better customer service or the ideal product .  Some companies focus on the database process of all the information acquired and break them down bringing actionable ideas in order to levarage the consumer’s experience, audience segmentation, loyalty programs creation, feedback collection, test new ideas and create a powerful brand awareness.    From collecting relevant data, such as customer names, lifetime value and spending habits, it enables you to learn...