Fitness industry expansion through Big data usage
Nowadays, it’s common to see growing the interest about "big data" and "data analytics", among organisations focus on wellness, since this industry is leveraging this information to drive their programs, policies, and incentives. Society is increasingly turning to fitness, diet, and healthy lifestyle options. Consequently, the fitness industry is projected as one of the fastest-growing industries in the world. The usage of big data by the fitness industry is offering to the consumers a personalised service. Thanks to fitness-related Internet of Things (IoT) devices such as fitness bands, heart-rate trackers, and mobile devices available at the market, many fitness organisations like gyms are getting advantage of it and offering to their clients a unique fitness lifestyle like, personalised workout and food lifestyle. I would like to bring the attention of how IoT devices can track the activities of individuals. It is impressive the specific and accurate informatio...