You On Marketing

Many new business owners struggle to decide how, when and where they should focus their marketing strategy. This could mean the difference between a profitable and unprofitable business. Our team at YouOn Marketing will be able to clarify what aspects of social media marketing you should apply to your business, giving you results you can see for yourself.    Social media has paved the way for a new marketing style. By enabling a consumer-focused approach business had to change their previous marketing strategies in order to meet consumer expectation. This posed some difficulties for businesses who lacked strategic planning when implementing social media advertisement and benefits for the businesses that  were able to catapult ahead of their competitors  through analysis and careful implementation of social media advertising.  Top 5 advantages of using social media ads for your massage therapy start-up: 1) Reach new audience Social media has enabled worldwide c...

  Mastering Social Media channels is now more fundamental than ever for every business that wants to improve its visibility and brand awareness in the selected audience. As I mentioned before in my previous posts, the Spa businesses and the wellness industries in general were severely hit by the restrictions of the past two years. Working on their social media strategy could help them to open their business to a wider audience and therefore to gain new customers. As well outlined by the www.visiture.com , below you will find some key benefits of Social Media Marketing for the wellness industry. Increase brand awareness Whether you are a Spa in a hotel or a small independent business, you want to make sure that potential customers know that you are out there and what type of services you can offer them. Moreover, you want to make sure they know what makes you different from other competitors in your same sector. It is important to keep the account in the social media of your choice ...

What is SEO and why do business use SEO as part of their digital marketing strategy? A great way to answer that question is by asking, how many times have you gone past the first page result in a search engine search? or even scrolled to the bottom of the page? SEO stands for Search Engine Optimisation, in simple terms it means using specific tactics in order to rank your page higher on search engine results. These tactics include using Keywords that relate to your industry, using authoritative backlinks to strengthen and promote your knowledge of your industry and posting fresh content that relates to your business. These content can be in various formats such as video, infographics, blogs and websites as a whole. How the SEO ranking system works. SEO ranking system is based primarily on the crawling , indexing and ranking of content from a website.  In the case of Google, it sends out crawling bots that scan every piece of content from your site if robot.txt is enabled....

The health and wellness industry is constantly growing and every day we see new companies on the market with innovations to attract new consumers. The new generation of consumers are more educated to the online environment,  and as they are more and more dependent on websites and mobile apps looking for information it is really important for these companies to employ SEO that works. But what is SEO? SEO (Search Engine optimisation) is the process of making improvements on and off our website in order to gain more exposure in the organic results of search engine results pages (SERPs) and, thus, more traffic. (Callan, Julian. 2022) It is through SEO that companies will generate more traffic to their websites and social media channels and consequently convert those visits into sales. First step is to know your audience, learn who your target audience are by determining their geographic locations, sex, age, and needs. Then you will focus on the content, relevant content is very importa...

You might probably have come across the term Big Data before but what exactly does it mean? Big Data refers to large, complex sets of data which are gathered form multiple sources - Callan 2022. Due to the quantity and complexity of the data, traditional analytical software isn't able to efficiently analyse it so a different approach must be taken.  How can Big Data impact an industry? Big Data is broken down into 3Vs:  Volume - High volume of unstructured data from various sources. Velocity  - The speed in which data is received (real-time). Variety  - Unstructured data can come from anywhere and in any format. Efficient data processing enables for a business to create more personalised customer experience and new revenue sources due to analysis of demand. Let us look at one example of a business that could use Big Data in order to improve their personalised customer experience and create a new revenue stream.  Flyefit Gym   Flyefit is a chain of 17 gyms b...

       Being present in the digital environment is critical to getting closer to the public, understanding their necessities, offering products, building authority, and increasing sales. Investing in digital marketing brings various advantages for both large and small businesses. Using creative ideas, smart strategies, and efficient tools, you can get more feedback from your actions when compared to traditional media. However, it is essential to measure the results of the marketing strategies used. Google Analytics is an excellent tool for measuring data , understanding consumer behavior, and delivering enhanced experiences. Why use Google Analytics?      Google Analytics is an incredible tool for understanding who your site's audience is and thereby measuring marketing results. Using Analytics is possible to track significant metrics, such as traffic, the average time of visits, most accessed pages, and even conversions performed Monitor site traffic ...

  The gathering and processing of data effectively could mean the difference between the survival and demise of a business. With competitiveness between brands, creating new ways to capture the customers attention is paramount, but other issues lies in the effective processing of customer data.   Data is important as it gives us insights into the customer behaviour and expectation. But what happens when we don't know how to analyse or process this data?  Google Analytics is web analytics service provided by Google that monitors your website data, giving real time reports in order for you to quickly and efficiently analyse your website or your app using GA4 (Google Analytics 4). why you should use Google Analytics for your SME focusing on the health and wellbeing sector? 1) Understand and Create Goals Goals are personal achievements you can set up using Google Analytics. They are set up by analysing the metrics (quantitative measurements of data) and by making plausible pr...