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Google Analytics and the tools to survive the online world

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In the past when companies wanted to measure if their advertising were being effective, they could only trust on their sales increasing. As the access to internet increased and companies migrated their business to the online world, tools and services were created to help companies follow up their potential customers and engage with them through their websites and ensure they would not only see their advertising but also engage with the brand and finally be led to a purchase. Once the costumer is inside their page, through collection of data, tools like Google Analytics can analyses and give valuable information to companies so they can prioritize what actions to take to keep in touch with the clients and turn the page visits into revenue. Through Google Analytics, companies can set up Goals like engagements in their websites and conversions they got by visits on their pages or new subscribers. These and other goals can be achieved by informing the tool what type of information its mo...

Google Analytics - Valuable tool for your business!

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Google analytics tool helps you to improve your business immensely. It’s possible to create extensive value, like tracking important data, monitoring the effectiveness of the online marketing strategy, user experience and etc. I would like to list some benefits using Google Analytics to make your business and your website the best. Understand user Behaviour  Google analytics avails to develop a better understanding of who the users, visitors and customers are on using your website.   Accessing the behavioural data of the users can help you to modify your website and offer your service/product in the best way to your client. Analysing behavioural data from your website or blog will help you to optimized it. It’s important to guarantee that customers can navigate on it properly and should keep coming back. In this way your website will generate leads and also bring good amount of traffic and optimizing consumer. Find out where your users are coming from. Google Analytics provide...