Why Paid Advertising is Important for Your Business
Paid advertising is a fundamental tool in your digital marketing strategy and can help you to reach new potential customers, increase your sales revenue, and drive more traffic to your website or blog. In this post I will present some of the most common forms of paid advertising and I will briefly illustrate the benefits for your business. Pay Per Click One of the most common forms of paid advertisement is the "pay per click". As the name suggests, these are ads where you will pay a set amount every time a customer clicks on it. This is one of the most common type of ads used by many social media platforms such as Linkedin, Facebook, Instragram, etc. Pay Per Impression In this types of ads the business will pay every time an ad is displayed on a particular page. The advertiser will pay in advance an agreed amount that will reflect the number of times the ad is displayed. According to ballantine.com , if you are the owner of a new business it would probably be safer to use p...