You On Marketing

  Mastering Social Media channels is now more fundamental than ever for every business that wants to improve its visibility and brand awareness in the selected audience. As I mentioned before in my previous posts, the Spa businesses and the wellness industries in general were severely hit by the restrictions of the past two years. Working on their social media strategy could help them to open their business to a wider audience and therefore to gain new customers. As well outlined by the www.visiture.com , below you will find some key benefits of Social Media Marketing for the wellness industry. Increase brand awareness Whether you are a Spa in a hotel or a small independent business, you want to make sure that potential customers know that you are out there and what type of services you can offer them. Moreover, you want to make sure they know what makes you different from other competitors in your same sector. It is important to keep the account in the social media of your choice ...

The health and wellness industry is constantly growing and every day we see new companies on the market with innovations to attract new consumers. The new generation of consumers are more educated to the online environment,  and as they are more and more dependent on websites and mobile apps looking for information it is really important for these companies to employ SEO that works. But what is SEO? SEO (Search Engine optimisation) is the process of making improvements on and off our website in order to gain more exposure in the organic results of search engine results pages (SERPs) and, thus, more traffic. (Callan, Julian. 2022) It is through SEO that companies will generate more traffic to their websites and social media channels and consequently convert those visits into sales. First step is to know your audience, learn who your target audience are by determining their geographic locations, sex, age, and needs. Then you will focus on the content, relevant content is very importa...

One of the sectors of the beauty and wellness industry that never stops growing is the skincare services and cosmetics sector, despite the decreasing growth of -8% in 2020 due to the pandemic, skincare is one of the most profitable product category, as its revenue is projected to generate roughly 177 billion U.S. dollars in 2025 according to Statista.com. And Big Data plays a huge role in this industry. The use of Big Data and artificial intelligence has helped companies to develop alternative or completely new products offerings for consumers. One of the impacts of the pandemic is that it accelerated the creation of online solutions and people changed their habits of consumption. To develop targeted pricing strategies to serve this emerging generation of consumers, companies make use of big data and technologies that help them to understand their audience.   “Big data has proven its ability to help beauty brands optimize a variety of processes. From package and formula design, m...

In the past when companies wanted to measure if their advertising were being effective, they could only trust on their sales increasing. As the access to internet increased and companies migrated their business to the online world, tools and services were created to help companies follow up their potential customers and engage with them through their websites and ensure they would not only see their advertising but also engage with the brand and finally be led to a purchase. Once the costumer is inside their page, through collection of data, tools like Google Analytics can analyses and give valuable information to companies so they can prioritize what actions to take to keep in touch with the clients and turn the page visits into revenue. Through Google Analytics, companies can set up Goals like engagements in their websites and conversions they got by visits on their pages or new subscribers. These and other goals can be achieved by informing the tool what type of information its mo...

  The gathering and processing of data effectively could mean the difference between the survival and demise of a business. With competitiveness between brands, creating new ways to capture the customers attention is paramount, but other issues lies in the effective processing of customer data.   Data is important as it gives us insights into the customer behaviour and expectation. But what happens when we don't know how to analyse or process this data?  Google Analytics is web analytics service provided by Google that monitors your website data, giving real time reports in order for you to quickly and efficiently analyse your website or your app using GA4 (Google Analytics 4). why you should use Google Analytics for your SME focusing on the health and wellbeing sector? 1) Understand and Create Goals Goals are personal achievements you can set up using Google Analytics. They are set up by analysing the metrics (quantitative measurements of data) and by making plausible pr...