You On Marketing

  Gathering data from customers is an essential steps in order to set up and run a successful e-commerce website. But why are data so important? What can you do in order to gather information from your customer and what are the right way to use it? In this blog I will briefly outline the pros of using customer data and how they can be used to implement your digital marketing strategy. Customer Satisfaction Whether you are a big or small business, new or established, one of your main goals is to make your customers happy. If they are satisfied with their online experience and whit the products you offer, they most likely will return and they will recommend your service to their friends Gathering data through analytics, loyalty programmes or surveys is a great idea in order to have an insight on what your customers want and what you can improve. Let's say that you are a new Spa business and you want to understand if your customers find your website user friendly. After their treatmen...

Have you ever noticed when you enter in any website a pop up appears for you to agree with the Cookies policy on that page? Always when you agree with that you are giving permission to that specific website to collect any possible data generated by your visit. Any move made inside that page will generate data for many purposes. The same way, when you are digitalizing your business, you need to have in mind that to understand your customers behaviours, to personalize your digital marketing campaign, and to generate income through your digital platform you must collect data from the page’s visitors. The use of customer data can be really beneficial for your business as your marketing strategies will be based on that, but also can be challenging if that data is not managed correctly. On this blog we will discuss some benefits and challenges of using customer data for your SME marketing campaign. Improve customer experience When creating a webpage or a profile on social media you must have...

Today’s post is related to a popular topic, Paid adverts . Who has never been to a random website and saw an advert about some product which you’re thinking of buying or have heard good reviews about it? That’s not coincidence, it is the paid adverts power.  The paid adverts have a massive impact to attract internet traffic, consequently new leads to your website or new future clients who will buy for your service.  It’s extremely important before advertising online your Wellness clinic, you identify which platforms your target audience is the most active on and meet them there. Paid advertising is often referred to as pay-per-click (PPC). PPC includes Google Ads, Facebook, Instagram  Below I brought some good points to start advertising your product/service online using paid adverts:      1. You can quickly reach more people.   Paid adverts will be shown for more people  generating leads. Potential customers are there looking for your servic...

      Social media has become an effective way for yoga teachers to share their expertise and passion with the community. Furthermore, It is a unique way to increase brand awareness, grow your followers, and drive more people into your yoga business.  In this article, I will discuss the best yoga marketing strategies that you can implement through social media and reach more yoga students.    It’s important to consider that Yoga classes have been gaining immense popularity, making this practice a global phenomenon. By 2025, the market size of the yoga studios is predicted to reach an amount of $215,811 million approximately. Moreover, the disruption of normality because of Covid19 is also pushing people to practice yoga during the pandemic.    As with any marketing plan, it is critical that you define your goals from the start when looking at social media. For example: Are you aiming to create awareness around your brand on social media? Do you wa...