Google Analytics - Valuable tool for your business!

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Google analytics tool helps you to improve your business immensely. It’s possible to create extensive value, like tracking important data, monitoring the effectiveness of the online marketing strategy, user experience and etc.

I would like to list some benefits using Google Analytics to make your business and your website the best.

Understand user Behaviour 

Google analytics avails to develop a better understanding of who the users, visitors and customers are on using your website.

 Accessing the behavioural data of the users can help you to modify your website and offer your service/product in the best way to your client.
Analysing behavioural data from your website or blog will help you to optimized it. It’s important to guarantee that customers can navigate on it properly and should keep coming back. In this way your website will generate leads and also bring good amount of traffic and optimizing consumer.

Find out where your users are coming from.

Google Analytics provides the visitor’s geographical location. It’s extremely important to be aware the location of your users, since it can help you to design a specific marketing campaign and set specific goals for that area.

Furthermore, it’s possible to determine if that area is a potential space for growth and you might invest more or less time, energy and money.

 

Decide on which social media to target 

It’s extremely important to understand which social media platform most of your users gather and engage to invest in advertising campaign. Otherwise, you will spend a lot of money without any positive results.

Through Google Analytics you can determine where your users are congregating and direct your efforts towards that platform. In this way you can focus on that specific platform and invest in advertising you product or service targeting your audience.



Learn about keywords 

Relevant keywords and search terms embedded in your URL can help you to be more visible on Google search engines. Google Analytics can show you which keywords or terms get the attention of visitors. It gives you a straight breakdown of which queries are bringing users to your website/blog and to which pages or posts exactly.

For instance, if you are a company focused on wellbeing, simply using the keyword “healthy” is not going to give you much attention but a more specific keyword like “daily habits to become healthy”  will do a much better job.

In conclusion, Google Analytics is a great tool for any business. However, it’s essential to know how to use it properly. Analysing each information can help you to understand your consumer better and improve your website/blog design to sell your services/products in a competitive way.

Natália 

Comments

  1. Osnei27 January 2022 at 01:37

    Hi Natalia,

    Thank you very much for your post, I found it very helpful. I loved the part where you mention about knowing our audience and how Google Analytics can help companies to understand their customers through analysing their information on website and blogs. The Social Media insights gave me some ideas to improve my work on Social media and focus on finding my audience in the right platform. And definitely I learned now how I should use the key words in my website and blog.
    I hope to see more of your writings soon. I will keep tuned for new content.

    Have a great day ;)

    ReplyDelete
  2. Roger Nunes27 January 2022 at 11:42

    Some great points Natalia!
    Knowing where your customers are is no doubt very vital for any business, especially in an online environment. At the end of the day they are the ones that will keep the business alive through their purchases and interaction.
    I remember when I first used GA, I felt completely overwhelmed will all the features but luckily Google does a free course on how to use the main features of it. I would definitively recommend it to anyone venturing towards Google Analytics.

    ReplyDelete
  3. Paola29 January 2022 at 09:18

    Hi Natalia, thank you for sharing this post, I found it extremely useful and informative! I am currently researching how to improve the social media presence of my small business. I think Google Analytics could help me to understand better my customers and therefore choose the right social media to use! It is important for a small business to use its budget wisely and I believe I could do that through focusing my campaign only on social medias used by my customers. It was also great to learn so much about how to use keywords. Thank you for the fantastic insights!

    ReplyDelete
  4. Rafael Prado de Farias12 March 2022 at 09:05

    Hi Natalia,

    thank you for sharing this very interesting post.

    I’m a spa owner and I have been looking for effective marketing practices to boost my business goals. I love the part when you mentioned about how Google analytics can improve business immensely. It’s possible to create extensive value, like tracking important data, monitoring the effectiveness of the online marketing strategy, user experience.
    It was well explained how to understand user behaviour using Google Analytics. I have to say that it is one of the biggest challenges of my business goals. Definitely I will try to apply this concept on my business. It is quite challenging find marketing content tailored for small business. I appreciate your post, and I’m looking forward to the next post.

    ReplyDelete

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