You On Marketing

  Gathering data from customers is an essential steps in order to set up and run a successful e-commerce website. But why are data so important? What can you do in order to gather information from your customer and what are the right way to use it? In this blog I will briefly outline the pros of using customer data and how they can be used to implement your digital marketing strategy. Customer Satisfaction Whether you are a big or small business, new or established, one of your main goals is to make your customers happy. If they are satisfied with their online experience and whit the products you offer, they most likely will return and they will recommend your service to their friends Gathering data through analytics, loyalty programmes or surveys is a great idea in order to have an insight on what your customers want and what you can improve. Let's say that you are a new Spa business and you want to understand if your customers find your website user friendly. After their treatmen...

Today’s post is regarding the benefits and challenges of using Customer Data for marketing.  The usage of clients’ data can be very helpful to deliver personalized experience and increase the reach of your small business.  According to a Accenture report, consumers' demand for personalization is higher than ever before. . The data generated can be pulled out from smart devices , social media and other sources. Through the client’s data, companies can use them to gain insights into consumer behavior and offer better customer service or the ideal product .  Some companies focus on the database process of all the information acquired and break them down bringing actionable ideas in order to levarage the consumer’s experience, audience segmentation, loyalty programs creation, feedback collection, test new ideas and create a powerful brand awareness.    From collecting relevant data, such as customer names, lifetime value and spending habits, it enables you to learn...

You might probably have come across the term Big Data before but what exactly does it mean? Big Data refers to large, complex sets of data which are gathered form multiple sources - Callan 2022. Due to the quantity and complexity of the data, traditional analytical software isn't able to efficiently analyse it so a different approach must be taken.  How can Big Data impact an industry? Big Data is broken down into 3Vs:  Volume - High volume of unstructured data from various sources. Velocity  - The speed in which data is received (real-time). Variety  - Unstructured data can come from anywhere and in any format. Efficient data processing enables for a business to create more personalised customer experience and new revenue sources due to analysis of demand. Let us look at one example of a business that could use Big Data in order to improve their personalised customer experience and create a new revenue stream.  Flyefit Gym   Flyefit is a chain of 17 gyms b...