You On Marketing

Imagine you are in a big street market in the centre of New York. Tons of shops selling an infinite variety of things. All those shops are there trying to convince you that their products are exactly what you are looking for. But you won’t buy it unless you find the right thing you have been searching. That is exactly what happens in the digital world, millions of businesses begging for attention, screaming at you to look at them, to visit their website or blog, to like their page on Instagram, to interact with their brand, to buy from them. And the more people get educated to consume online the more these companies migrate their business to attend the demand. Now imagine you are one of these companies and are willing to gather more clients, generate traffic to your website or blog and increase your sales. How could you rise above other companies, show your products or services first, convince your potential customers that you are the best choice? In a previous blog we talked about SEO...

Search Engine Optimization (SEO) is fundamental in every sales and marketing strategy.  In this post, I will  outline what SEO means and subsequently I will show the importance of SEO for the wellness industry. What does SEO means? SEO stands for Search Engine Optimization, which could be described as all the tactics used to make your website ranking higher on a search engine result page. The higher it ranks, the higher the probability that a potential user or customer will click on your page. The aim is to increase traffic and sales on your website. Ideally, the objective of every company is to rank high in the organic search results. Organic search results rank higher not because a website or a company paid for a prime position, but because of the trust and reputation gained over time.  Importance of SEO ranking for Spas and Wellness centres As explained above, it is important for companies to rank highly in search engine result pages in order to gain more traffic to th...

  Last week we covered in our blog the usage of Big Data in the Fitness Industry . In today’s post, we aim to explore the benefits of Search Engines Optimization (SEO) for the Fitness Industry.   If someone is searching for a specific gym that offers a pool, sauna, and personalized workouts, for example, SEO techniques will drive this customer to a business website that matches all their needs.     The income of a business probably comes through the website. It is vitally important that potential customers can find the website when they need to. The best and most cost-effective method to increase traffic to the website is to have a good position in organic search engine results. All people’s search queries from Google , Yahoo , or Bing to a website generates traffic which are called Organic search results. Keyword Research Search engines optimization, SEO, aims to make a particular site privileged and appear with priority (and quality) for those who see...

The health and wellness industry is constantly growing and every day we see new companies on the market with innovations to attract new consumers. The new generation of consumers are more educated to the online environment,  and as they are more and more dependent on websites and mobile apps looking for information it is really important for these companies to employ SEO that works. But what is SEO? SEO (Search Engine optimisation) is the process of making improvements on and off our website in order to gain more exposure in the organic results of search engine results pages (SERPs) and, thus, more traffic. (Callan, Julian. 2022) It is through SEO that companies will generate more traffic to their websites and social media channels and consequently convert those visits into sales. First step is to know your audience, learn who your target audience are by determining their geographic locations, sex, age, and needs. Then you will focus on the content, relevant content is very importa...