What is the importance of SEO in Digital Marketing?
What is SEO and why do business use SEO as part of their digital marketing strategy? A great way to answer that question is by asking, how many times have you gone past the first page result in a search engine search? or even scrolled to the bottom of the page? SEO stands for Search Engine Optimisation, in simple terms it means using specific tactics in order to rank your page higher on search engine results. These tactics include using Keywords that relate to your industry, using authoritative backlinks to strengthen and promote your knowledge of your industry and posting fresh content that relates to your business. These content can be in various formats such as video, infographics, blogs and websites as a whole. How the SEO ranking system works. SEO ranking system is based primarily on the crawling , indexing and ranking of content from a website. In the case of Google, it sends out crawling bots that scan every piece of content from your site if robot.txt is enabled....