You On Marketing

  Paid advertising is a fundamental tool in your digital marketing strategy and can help you to reach new potential customers, increase your sales revenue, and drive more traffic to your website or blog. In this post I will present some of the most common forms of paid advertising and I will briefly illustrate the benefits for your business. Pay Per Click One of the most common forms of paid advertisement is the "pay per click". As the name suggests, these are ads where you will pay a set amount every time a customer clicks on it. This is one of the most common type of ads used by many social media platforms such as Linkedin, Facebook, Instragram, etc. Pay Per Impression In this types of ads the business will pay every time an ad is displayed on a particular page. The advertiser will pay in advance an agreed amount that will reflect the number of times the ad is displayed. According to ballantine.com , if you are the owner of a new business it would probably be safer to use p...

Today’s post is related to a popular topic, Paid adverts . Who has never been to a random website and saw an advert about some product which you’re thinking of buying or have heard good reviews about it? That’s not coincidence, it is the paid adverts power.  The paid adverts have a massive impact to attract internet traffic, consequently new leads to your website or new future clients who will buy for your service.  It’s extremely important before advertising online your Wellness clinic, you identify which platforms your target audience is the most active on and meet them there. Paid advertising is often referred to as pay-per-click (PPC). PPC includes Google Ads, Facebook, Instagram  Below I brought some good points to start advertising your product/service online using paid adverts:      1. You can quickly reach more people.   Paid adverts will be shown for more people  generating leads. Potential customers are there looking for your servic...

Imagine you are in a big street market in the centre of New York. Tons of shops selling an infinite variety of things. All those shops are there trying to convince you that their products are exactly what you are looking for. But you won’t buy it unless you find the right thing you have been searching. That is exactly what happens in the digital world, millions of businesses begging for attention, screaming at you to look at them, to visit their website or blog, to like their page on Instagram, to interact with their brand, to buy from them. And the more people get educated to consume online the more these companies migrate their business to attend the demand. Now imagine you are one of these companies and are willing to gather more clients, generate traffic to your website or blog and increase your sales. How could you rise above other companies, show your products or services first, convince your potential customers that you are the best choice? In a previous blog we talked about SEO...

Businesses from different segments have already realized the importance of digital marketing strategies to increase brand awareness and conquer new customers. The online market can be competitive, it requires innovative solutions and efficient methods from businesses to stand out among their competitors. Beyond (SEO) companies are now investing in Paid Advertisements Campaigns. But do you know how Paid Ads work and their benefits? Find it out in our content below. What is Paid Ads? This sort of paid media consists of ad placements on third-party websites, social media, and apps. It is sponsored media and they are typically charged by the PPC (pay-per-click) or CPM (cost-per-mille) page viewers/impressions models. Benefits of Paid Ads 1. Increase visibility in a short period When users search for a gym on google for example. Google will show paid ads as the first results. This means more visibility for a brand and enhances the chance to gain new customers . In addition, with paid ads,...