Learn How The Ordinary Drives Innovation Using Customer Data – Case Study
Consumers are bombarding with loads of ads on social media, websites, and hundreds of emails offering products and services. It is a tight race to reach customers' attention. What makes a potential customer click on an ad, for example? Many companies are trying to achieve this goal using customer data. In one of the previous posts, we learned that big data could help brands address a range of business activities, from customer experience to analytics. This tool offers a competitive advantage to the brands enabling them to work faster and target their consumers more effectively. Although maintaining the privacy of customer data is challenging. In today’s article, we will explore how “ The Ordinary ” is making use of this concept, benefits, and challenges of customer data for marketing. The Ordinary is part of DECIEM Group , focused on advanced functional beauty, and launched in 2016. According to a study , the brand has accumulated $330 million in sales in 2019. The company has be...