What is SEO and why it is important for your Spa
Search Engine Optimization (SEO) is fundamental in every sales and marketing strategy. In this post, I will outline what SEO means and subsequently I will show the importance of SEO for the wellness industry. What does SEO means? SEO stands for Search Engine Optimization, which could be described as all the tactics used to make your website ranking higher on a search engine result page. The higher it ranks, the higher the probability that a potential user or customer will click on your page. The aim is to increase traffic and sales on your website. Ideally, the objective of every company is to rank high in the organic search results. Organic search results rank higher not because a website or a company paid for a prime position, but because of the trust and reputation gained over time. Importance of SEO ranking for Spas and Wellness centres As explained above, it is important for companies to rank highly in search engine result pages in order to gain more traffic to th...