What every candle e-commerce business should know about customer data
The Covid pandemic has led to the creation and demise of many businesses. Some of the one created originated throughout lockdown as people had extra time on their hands. An example of these are candle companies that started out as a hobby but later became a productive e-commerce business. E-commerce involves the sale of products or services online and due to the restrictions and lower cost, it was one of the most lucrative options for small Irish candle companies. Another beneficial factor of e-commerce involves the amount of data obtained virtually. Data has provided the marketer with valuable insight into the mind of the consumer. Improving the way a business can promote to, sell to and communicate with their customers, but how should a business use this data effectively in order to improve their marketing strategy? We have previously covered how Google Analytics is important for your business but how effective is data analysis? What are the pros ...