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You might probably have come across the term Big Data before but what exactly does it mean? Big Data refers to large, complex sets of data which are gathered form multiple sources - Callan 2022. Due to the quantity and complexity of the data, traditional analytical software isn't able to efficiently analyse it so a different approach must be taken.  How can Big Data impact an industry? Big Data is broken down into 3Vs:  Volume - High volume of unstructured data from various sources. Velocity  - The speed in which data is received (real-time). Variety  - Unstructured data can come from anywhere and in any format. Efficient data processing enables for a business to create more personalised customer experience and new revenue sources due to analysis of demand. Let us look at one example of a business that could use Big Data in order to improve their personalised customer experience and create a new revenue stream.  Flyefit Gym   Flyefit is a chain of 17 gyms b...

Nowadays, it’s common to see growing the interest about "big data" and "data analytics", among organisations focus on wellness, since this industry is leveraging this information to drive their programs, policies, and incentives. Society is increasingly turning to fitness, diet, and healthy lifestyle options. Consequently, the fitness industry is projected as one of the fastest-growing industries in the world. The usage of big data by the fitness industry is offering to the consumers a personalised service. Thanks to fitness-related Internet of Things (IoT) devices such as fitness bands, heart-rate trackers, and mobile devices available at the market, many fitness organisations like gyms are getting advantage of it and offering to their clients a unique fitness lifestyle like, personalised workout and food lifestyle. I would like to bring the attention of how IoT devices can track the activities of individuals. It is impressive the specific and accurate informatio...

      Digital transformation has accelerated in recent times, creating unprecedented opportunities and challenges for many industries. Big data has brought an opportunity for companies to begin the digitization process.  Many sectors have seen this technology as an opportunity for the growth and improvement of their services . The impact and growing influence of big data are evident in the wellness industry.     What's big data? You must be wondering, what is big data? Big data is a very large data set. Through advanced technology and tools' is possible to store, analyze and manage large amounts of data. Big data is designed to identify partners and therefore, transform them into information that enables a broad and timely analysis. Learn more about big data  here.   Big data is shaping the Fitness industry    The fitness industry is considered one of the fastest-growing sectors in the world. Big data has contributed to the e...