You On Marketing

  The Covid pandemic has led to the creation and demise of many businesses. Some of the one created originated throughout lockdown as people had extra time on their hands. An example of these are candle companies that started out as a hobby but later became a productive e-commerce business.  E-commerce involves the sale of products or services online and due to the restrictions and lower cost, it was one of the most lucrative options for small Irish candle companies. Another beneficial factor of e-commerce involves the amount of data obtained virtually.  Data has provided the marketer with valuable insight into the mind of the consumer. Improving the way a business can promote to, sell to and communicate with their customers, but how should a business use this data effectively in order to improve their marketing strategy?  We have previously covered how Google Analytics  is important for your business but how effective is data analysis?  What are the pros ...

  The sector of Spas and of wellness in general has been thriving in the last few years. Especially since the Covid pandemic started, people want more and more to use services offered by local wellness businesses. Therefore, it is crucially important for these businesses to take good care of their online presence and to increase their visibility through the use of big data. What is Big Data?  Big Data could be described as all the information that can be collected and analysed with the use of analytical  tools to produce insights on customer behaviours and patterns. This knowledge can then be used by businesses to make decisions on their marketing or sales strategies. A business can also use this data to effectively improve customer experience; for example, understanding which parts of a website need to be modified in order to satisfy customers.   How can Big Data be useful for a business?  First of all, big data can be used by companies to personalise their mar...

You might probably have come across the term Big Data before but what exactly does it mean? Big Data refers to large, complex sets of data which are gathered form multiple sources - Callan 2022. Due to the quantity and complexity of the data, traditional analytical software isn't able to efficiently analyse it so a different approach must be taken.  How can Big Data impact an industry? Big Data is broken down into 3Vs:  Volume - High volume of unstructured data from various sources. Velocity  - The speed in which data is received (real-time). Variety  - Unstructured data can come from anywhere and in any format. Efficient data processing enables for a business to create more personalised customer experience and new revenue sources due to analysis of demand. Let us look at one example of a business that could use Big Data in order to improve their personalised customer experience and create a new revenue stream.  Flyefit Gym   Flyefit is a chain of 17 gyms b...

      Digital transformation has accelerated in recent times, creating unprecedented opportunities and challenges for many industries. Big data has brought an opportunity for companies to begin the digitization process.  Many sectors have seen this technology as an opportunity for the growth and improvement of their services . The impact and growing influence of big data are evident in the wellness industry.     What's big data? You must be wondering, what is big data? Big data is a very large data set. Through advanced technology and tools' is possible to store, analyze and manage large amounts of data. Big data is designed to identify partners and therefore, transform them into information that enables a broad and timely analysis. Learn more about big data  here.   Big data is shaping the Fitness industry    The fitness industry is considered one of the fastest-growing sectors in the world. Big data has contributed to the e...

During the Covid 19 pandemic we realised the importance of supporting small and local businesses as they were the ones suffering the most because of the public health restrictions. We saw many businesses reinventing themselves and approaching the world of digital marketing as a form of advertising themselves when they were forced to close. A fundamental tool for them in order to understand the success of their campaigns and to monitor the traffic on their websites is through and efficient and clever use of Google Analytics. In this post I will outline few of the reasons why it is important for a small business to use Google Analytics. Understanding "Bouncing" Bouncing happens when customers visit a page of your website and then leave it because they didn't find what they were looking for. Knowing which pages have the highest rates of bouncing will give the business the possibility to address the issue and to make the website more engaging and user friendly. This of course...

  The gathering and processing of data effectively could mean the difference between the survival and demise of a business. With competitiveness between brands, creating new ways to capture the customers attention is paramount, but other issues lies in the effective processing of customer data.   Data is important as it gives us insights into the customer behaviour and expectation. But what happens when we don't know how to analyse or process this data?  Google Analytics is web analytics service provided by Google that monitors your website data, giving real time reports in order for you to quickly and efficiently analyse your website or your app using GA4 (Google Analytics 4). why you should use Google Analytics for your SME focusing on the health and wellbeing sector? 1) Understand and Create Goals Goals are personal achievements you can set up using Google Analytics. They are set up by analysing the metrics (quantitative measurements of data) and by making plausible pr...