You On Marketing

  In today’s post, I will explain the best practices to use social media for the Wellness business. Nowadays it is fundamental for any business to have a digital marketing strategy and social media is part of it. Being on social media allows companies to promote their brand, increase brand awareness, drive traffic, and generate leads. Managing social media seems to be simple although it is a job that involves many details and strategies. Follow our tips and help your business to build a good relationship with your audience and get an excellent engagement on social media .  1) Choose the best channel for your target There are plenty options of social media platforms ( Facebook, Tiktok, Instagram, Linkedin, Twitter, Pinterest, Snapchat, Reddit ) each social network has its characteristics and functionality. It is fundamental to create content that matches the objectives and public of the network you are going to use. For example, you should not use the same image format for Fac...

When it comes to increase brand awareness and engagement with customers the best way to do that is through social media. With the creation of Social Media platforms since the early 2000s, the internet has brought people even closer and now we are more than ever gathering online to share contents and thoughts and connect to each other. As people are more and more connected through these channels, Marketing has developed strategies to reach them, interact with them and make them engage with your brand, building a solid relationship between company and customer. Today there are nearly 4 billion users on social media, that is a massive number if we consider that these platforms only emerged about 15 years ago. Virtually every business can now find their customers active on social media. Through social media now companies can reach targets globally and increase their range of potential customers. Define and categorise their target audience, utilising the big data these platforms hold from t...