Why Paid Advertising is Important for Your Business

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Paid advertising is a fundamental tool in your digital marketing strategy and can help you to reach new potential customers, increase your sales revenue, and drive more traffic to your website or blog.

In this post I will present some of the most common forms of paid advertising and I will briefly illustrate the benefits for your business.


Pay Per Click

One of the most common forms of paid advertisement is the "pay per click". As the name suggests, these are ads where you will pay a set amount every time a customer clicks on it. This is one of the most common type of ads used by many social media platforms such as Linkedin, Facebook, Instragram, etc.

Pay Per Impression

In this types of ads the business will pay every time an ad is displayed on a particular page. The advertiser will pay in advance an agreed amount that will reflect the number of times the ad is displayed.
According to ballantine.com, if you are the owner of a new business it would probably be safer to use pay per click ads as they are believed to be low risk considering that you will be pay only when a customer actually click on it.





Benefits of Ad Paid Campaigns

Whether you are a new or established businesses, investing money in an ad paid campaign is always a good idea. According to Mo Agency, these are some of the benefits or running Ad Paid Campaigns on social media platforms:

1. First of all, you can publish your ads on a variety of different websites in order to reach your audience on different platforms. Social media is now an extremely popular option for paid advertisement. We would recommend to restrict your choice to only a couple of platforms in order to not disperse your voice and your money. For example you could choose to run a paid campaign both on Facebook and TikTok in order to reach different demographics. 


2. Paid ads can help you to target a very specific fragment of your audience. For example a spa that wants to promote a particular treatment can target customers who searched for that particular keyword. A business can also target customers located in a very specific area, for example in a radius of 5 km from their location.
This feature is particularly important as it will help you to concentrate your financial resources in campaigns aimed to reach a particular fraction of your audience.


3. Paid campaigns are also particularly useful in order to retain visitors and increase your sales. You can use retargeted ads in order to engage with your potential customer even when they have left your website. These ads will reappear when your audience is visiting another website, showing them relevant products or services and therefore redirecting them to your website. 
It is important to remind your user that your business exists and that you can offer them a service or a product they have been looking for. In an online world where we are overstimulated by ads, making sure that user remembers you is fundamental!


Conclusion

Thinking of working with paid campaigns can be scary for every small business especially because it involves a financial commitment, whether big or small. This is why it is very important to be in control of your campaigns and make the most out of them. These are only a few of the benefits of paid advertising and I hope they will be a good starting point for you to start setting up your campaign! 




Paola Orrù




Comments

  1. Osnei4 March 2022 at 06:03

    Hi Paola,

    Very good your post. With companies being able to share their content in any platform for free the channels have become overwhelmed over the last years. So paid Ads is definitely the most effective way to go above other brands and highlight your content between so many options. The PPC has shown to be the most effective way when creating a Digital Campaign. As it charges companies exactly for what has been delivered to potential customers that are interested in the Ad. The possibility of target a very specific fragment of your audience, as you mentioned, is also one great benefit of Paid Ad. And companies can take a lot of advantage of this if they learn how to strategically create their Digital Campaigns.
    Thank you for sharing.

    Osnei Pereira

    ReplyDelete
  2. Roger Nunes8 March 2022 at 10:44

    Hi Paola,
    Thank you for posting your content on why paid advertising is important for a business.
    I enjoyed reading about the most common forms of paid advertisement that you mentioned such as PPC and PPI. I recently read about CPM which could also be effective depending on the goal of the campaign.
    Your list of benefits was enjoyable to read and informative. From choosing the right platform to the benefit of finding specific audiences using paid advertising. Something I enjoy is the data analysis from ads and how to optimise them based on data gathered, always finding something to improve.
    Thank you for sharing your content on the importance of paid ads.

    ReplyDelete
  3. Unknown12 March 2022 at 03:36

    Hi Paola,

    Great post!Thanks for sharing about paid advertisement. This is a topic that I still struggled a lot to implement in my small business, since it recquires some budget and also time to analyze the ads performance.
    However, I completely agree when you say that paid advertising is a fundamental tool in digital marketing strategy and can help to reach new potential customers, increase sales revenue, and drive more traffic to the website or blog.
    It was very interesting to understand better how the pay per click and pay per impression, I didn't know the difference between them.
    Thank you very much for always bringing good posts that can help a lot of small business owners.

    Natália

    ReplyDelete
  4. Rafael Prado de Farias12 March 2022 at 08:30

    Hi Paola,

    thank you for sharing this very interesting post.

    I’m a spa owner and I have been looking for effective marketing practices to boost my business goals. I love the part when you mentioned about Paid advertising is a fundamental tool in your digital marketing strategy. I agree that it can help me to reach new potential customers, increase your sales revenue, and drive more traffic to your website or blog. It was well explained the benefits of paid ads campaigns
    I totally agree about how Paid ads can help to target a very specific fragment of your audience. That is one of the biggest challenges of my business goals. Definitely I will try to apply this concept on my business. It is quite challenging find marketing content tailored for small business. Thanks for sharing, it was very interesting.

    ReplyDelete

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