Top 5 reasons why food bloggers should use social media marketing

Social media has allowed for the communication and sharing of various forms of information between people. With the number of social media users reaching 4.48 billion worldwide, it provides new ways to implement and improve your marketing strategy. Let's look at the top reasons why food bloggers should use social media marketing to improve their marketing tactics. 

Top reasons why food bloggers should use social media marketing

1. Expand your reach

Through social media marketing you are able to increase the reach of your food or wellness blog much faster than by organic means. An increase in reach trough paid means will increase your audience, your percentage of engagement, share possibility and promote your products and content. 

2. Gain value

By using social media marketing you will be able to drive more traffic to your page. Based on your content and SEO tactics, your page authority will improve giving you the upper hand over your competitors and establishing your brand identity. 

3. Open new monetising potential 

You've probably heard the expression "You got to spend money to make money" and in this case it's no different. ROI is part of every paid marketing strategy, including social media. Some examples of monetising potential can include paid restaurant reviews, promoting specific kitchen gadgets or utensils in your blog content, providing discount codes for specific items or shop locations, ads on your main content or supplementary content and collaboration with other bloggers, it all depends on your marketing goals. Be mindful that these will not happen spontaneously but will require careful research, relevant and truthful content that will be backed-up and relevant to your audience and blog. 

4. Use it to monitor your analytics

Data provides vast amount of information from your viewers and customers. Monitoring analytics is vital for most, if not all, digital marketing tactics. Through data analysis you can improve your content through testing (called A/B testing), know which times are best to upload content at based on view rates and impressions which all play a huge role in achieving your primary objectives and secondary objectives. Knowing which food metrics best suit your content will improve your overall marketing strategy, spending less and earning more. 

5. Test marketing strategies

Great ideas might not come across like originally intended once implemented. It is important to set KPIs when using social media marketing as they'll be able to show which objectives are being met and which need changing. Think of your objective and work backwords from it and by adding KPIs to each crucial stage. Primary objectives are the main goal(s) of your marketing strategy and secondary involves the combination of various tactics that will aid in reaching of your primary. Every social media has it's own analytic processing system. So familiarising yourself with the ones most relevant to your audience is important when trying to reach them. One important aspect businesses are considering now is not about being in all social channels but in being in the ones which are most relevant to you and where your potential customers and viewers are. Letting you focus more time and effort in those channels improving your customer satisfaction and brand image. 

Social media marketing provides the means to reach a large number of viewers in a short amount of time. Some important features involve improving awareness and for establishing brand identity. For bloggers, it can be a means to create new income channels and improving the authority of their content, helping them grow and branch out in the their industry.