Many new business owners struggle to decide how, when and where they should focus their marketing strategy. This could mean the difference between a profitable and unprofitable business. Our team at YouOn Marketing will be able to clarify what aspects of social media marketing you should apply to your business, giving you results you can see for yourself. 

 Social media has paved the way for a new marketing style. By enabling a consumer-focused approach business had to change their previous marketing strategies in order to meet consumer expectation. This posed some difficulties for businesses who lacked strategic planning when implementing social media advertisement and benefits for the businesses that were able to catapult ahead of their competitors through analysis and careful implementation of social media advertising. 

Top 5 advantages of using social media ads for your massage therapy start-up:

1) Reach new audience

Social media has enabled worldwide connection by everyone at any time. By using social media advertisement you can reach new potential clients through exposure, audience building and competitor research. For a start-up the main goal is to reach as many potential customers as possible for a little as possible. As the business is selling a physical service, location will one of the main factors that will influence ads. 

Imagine your massage business is located near another 3 well established businesses. In order to compete with them you can look at their marketing tactics, number and type of followers and adapt your own marketing strategy to compete with them. By offering something unique to the customer you are attempting to provide a better service and user experience than your competitors. Incentives such as limited time offers or free trials will always attract customers who are curious and who love a bargain. 

2) Test/ Research ads and market demand

Social media advertisement tools can be used to test your ads. Testing your ads ensures that you messages are as effective as possible. The Meta business suite allows for the management of Instagram and Facebook business accounts. The Meta business suite has built in analytics for the monitoring or specific metrics such as engagement and impressions. An organic post that has a high level of engagement can be "boosted" in order to reach a wider audience. Calls to Action buttons can be changed too based on their level of clicks. 

Social media advertisement tools can also play an important role in market demand research based on the level of engagement of a post. For example: you decided to set up a promotional post for "50% off chamomile oil foot massage" and set a different parameter for "50% off lavender oil foot massage" by analysing the level of engagement of each you can determine which oil has a higher demand based on your audience. This process of trial and testing is vital to boost your business, especially when a start up as it will help boost the demand for your service.

3) Control spending 

One of the main benefits of using social media ads for massage start-ups is the power your have over your spending. If you apply relevant and effective marketing strategies you can spend little and earn a lot. All social media advertising tools have built-in spending limits to track your spending, but as it is a business it is down to you to calculate how much to spend and what the return of the spending will be. Important aspects to know include testing the post, analysing active times, competing with similar brands effectively, targeting the right customer and using the right channels.  

4) Beat competitors 

Effective social media advertising will be de difference between a potential client choosing your service over a competitor. This is vital for the survival of the business in terms of income as well as establishing brand identity in industry sector. Every business should have a USP (unique selling proposition/point) this means that showing potential clients that you provide a unique service that they are looking for. Through social media advertisement you are able to bid for ad space for your business. This means you are competing with similar brands. If you understand the mentality of the consumer and implement that with your competitor research you can create effective posts that show your expertise in the field helping you acquire more potential customers. Similarly you can target users who follow your competitors and entice them to try your service or even follow your page. 

5) Create engagement

Social media has enabled C2B communications. This means consumers are able to contact the business directly. High levels of engagement from social media shows that the business is "always on" and able to provide any sort of information a customer might need. Businesses can comment on followers posts and contact them directly adding a personalised aspect which is great for user experience. One common social media paid ad feature would involve the promotion of a post which is part of a competition where the potential client has to like, comment and tag on the post. This creates engagement for the page and improves exposure.

 Social media advertising provides various ways in which a brand can improve it's marketing strategy. If you'd like to know more on how you can apply social media ads to your business contact us at YouOn Marketing today!