The positive impact of Social Media in Yoga classes

    

Social media has become an effective way for yoga teachers to share their expertise and passion with the community. Furthermore, It is a unique way to increase brand awareness, grow your followers, and drive more people into your yoga business. 

In this article, I will discuss the best yoga marketing strategies that you can implement through social media and reach more yoga students. 

 

It’s important to consider that Yoga classes have been gaining immense popularity, making this practice a global phenomenon. By 2025, the market size of the yoga studios is predicted to reach an amount of $215,811 million approximately. Moreover, the disruption of normality because of Covid19 is also pushing people to practice yoga during the pandemic. 

 

As with any marketing plan, it is critical that you define your goals from the start when looking at social media. For example: Are you aiming to create awareness around your brand on social media? Do you want more traffic on your website? Do you want more followers on Instagram or another social media platform? 

 

You can simply empower your presence in this field through a marketing strategy in social media. 

 

The Marketing strategy is composed by: 

Understanding Your Client Base

You need to define what is the audience you want to reach, in order to understand their behaviour, what they like and follow, and use this information in your posts, videos, and comments to grab their attention. 

Picking the Right Social Media Platform

Facebook is a more personal type of social platform where people mainly engage with other people with similar interests. Here users share their personal opinions, talk about their life, and post photographs with friends and families. Facebook can be useful to market your yoga classes, as yoga itself is a very personal practice. You can search for groups that are specifically interested in yoga lessons and start building your presence there.

Instagram is all about creating amazing visual posts. Hence here you can post about your yoga classes with nice pictures and visual designs. You can also post some motivational quotes to inspire your clients and to grab their attention.

Twitter ignites discussions and conversations. For your yoga studio, you can post many concepts related to yoga and spark interesting debates. As more people start to participate under your comment box, then the more access you will gain with the domain.

I’d say that it’s recommended to start with two social media platforms at a time, if you are completely new to this.

Planning the Content

To make yourself believable and approachable you need to open your business page and invite people to join in. It’s important that your posts are short and are quick to read. Live sessions, online classes, and webinars are great ways to grab your audience's attention. 

Schedule Posting on social media

Time is relative. However, it is important to know when your target audience is checking their news feed on social media. Different platforms of social media have different user purposes. Hence the crowd hours are different for each of these platforms.

Calculate Your Costs on Social Media

Your social media post campaign needs to be affordable, but also, efficient. If you cannot afford sponsored social media posts, consider reaching out to a “micro-influencer.” Micro-influencers are those who have a significant, but not massive following and are likely to have a high level of social media engagement. They may also be more likely to be interested in trading services with your yoga classes, versus cash payments.

Creating a social media marketing strategy for your yoga class requires dedication and hard work. It’s important to understand for getting brand awareness and people’s engagement in your social media like comments, likes and share your content with other people is a a daily work which is built gradually