The Benefits of Social Media Marketing for Spas and the Wellness Industry

By -

 




Mastering Social Media channels is now more fundamental than ever for every business that wants to improve its visibility and brand awareness in the selected audience. As I mentioned before in my previous posts, the Spa businesses and the wellness industries in general were severely hit by the restrictions of the past two years. Working on their social media strategy could help them to open their business to a wider audience and therefore to gain new customers. As well outlined by the www.visiture.com, below you will find some key benefits of Social Media Marketing for the wellness industry.





Increase brand awareness

Whether you are a Spa in a hotel or a small independent business, you want to make sure that potential customers know that you are out there and what type of services you can offer them. Moreover, you want to make sure they know what makes you different from other competitors in your same sector. It is important to keep the account in the social media of your choice always up to date and also to share relevant content in order to engage with your audience. This is particularly important not only to increase your platform of customers, but also to retain the loyalty of your current clients.




Increase traffic on your page

The more relevant content you share, the more your audience will interact with you. This will help your website page to improve its SEO and therefore to rank highly in a search engine search. If your website is particularly visible you will receive new clicks and new visits from potential customers.


Increase in revenue

If your website or social media page attracts a bigger audience and generates more clicks, this will reflect also on your revenue and on the number of visitors that will be converted into customers. For a small business it is important not only to retain its usual clients but also to acquire new ones. As mentioned before, it is important to keep your page up to date, to highlight the special offers, and to create, if possible, a membership programme. Spas and wellness centres for example can create a reward programme: after a certain number of treatments the client could receive one for free. Customers will be more inclined to keep using the service and you will also receive some good insights thanks to the data they will share with you, which leads us to the last point.

Insights on customers' behaviour

Using social media platforms and the analytics connected to them will give you the possibility to gain an accurate insight into the interests of your audience and their general behaviour. You will be able to tailor your offers according to what clients want, to modify your social media strategy if data suggests that something is not working and to improve users' experience. 
Spas will be able to find out which treatments are more searched by their audience and maybe create special packages.



Paola Orrù

Comments

  1. Osnei21 February 2022 at 09:05

    Hi Paola,

    It is really important to understand the potential of Social Media for big and small businesses. As you mentioned during the pandemic Spas and other companies related to wellness were the ones that most suffered having to close their businesses to avoid physical contact. And I believe the ones that succeeded during this period were the ones that could keep a close relationship with their customers even online. And Social Media plays a big role when we talk about relationship. The use of strategies to keep customers loyal to your brand will determine your success in tough times like we just passed.
    Thank you for sharing.
    I hope to see more of your writings here. ;)

    Osnei Pereira

    ReplyDelete
  2. Thais22 February 2022 at 12:13

    Love this content!

    ReplyDelete
  3. Rafael Prado de Farias25 February 2022 at 06:34

    Hi Paola,

    Thanks for this valuable post. During this pandemic, we could notice the relevance of social media for many businesses. The covid-19 pandemic intensified the vital need for businesses to adopt an effective social media strategy and an active presence on social platforms. I found it very useful how you outline the main benefits of social media for spas and wellness businesses. As a spa customer, I always try to find the best deals for me. If I see a post on social media about spa deals, for sure I will reach out to this type of content. This is a way to grab customer attention and reach new customers and a wider audience.
    I am looking forward to your next post. Thanks!

    ReplyDelete
  4. Natália26 February 2022 at 03:58

    Hi Paola,
    Thank you very much for your post! It’s very interesting how social media channels are fundamental for every business that wants to improve its visibility and brand awareness in the selected audience.
    Nowadays, I cannot imagine opening a business without planning the digital marketing strategy. People's lives are based on social media, the reviews, pictures and the engagement with the audience are extremely important to create brand awareness and also acquire new clients.
    It took my attention to the topic that you covered about increasing traffic on your website page. It’s important to be aware that more relevant content is shared, the more your audience will interact with you. Definitely it will help your website page to improve its SEO and therefore to rank highly in a search engine search.
    Thank you very much
    Natália

    ReplyDelete

Post a Comment

Popular posts from this blog

SEO and the benefits for Health and Wellness companies

By -
Image
The health and wellness industry is constantly growing and every day we see new companies on the market with innovations to attract new consumers. The new generation of consumers are more educated to the online environment,  and as they are more and more dependent on websites and mobile apps looking for information it is really important for these companies to employ SEO that works. But what is SEO? SEO (Search Engine optimisation) is the process of making improvements on and off our website in order to gain more exposure in the organic results of search engine results pages (SERPs) and, thus, more traffic. (Callan, Julian. 2022) It is through SEO that companies will generate more traffic to their websites and social media channels and consequently convert those visits into sales. First step is to know your audience, learn who your target audience are by determining their geographic locations, sex, age, and needs. Then you will focus on the content, relevant content is very importa...
Read more

Customer Data for SME - The Benefits and Challenges

By -
Image
Have you ever noticed when you enter in any website a pop up appears for you to agree with the Cookies policy on that page? Always when you agree with that you are giving permission to that specific website to collect any possible data generated by your visit. Any move made inside that page will generate data for many purposes. The same way, when you are digitalizing your business, you need to have in mind that to understand your customers behaviours, to personalize your digital marketing campaign, and to generate income through your digital platform you must collect data from the page’s visitors. The use of customer data can be really beneficial for your business as your marketing strategies will be based on that, but also can be challenging if that data is not managed correctly. On this blog we will discuss some benefits and challenges of using customer data for your SME marketing campaign. Improve customer experience When creating a webpage or a profile on social media you must have...
Read more

How Big Data can be beneficial for Spas and Wellness Businesses

By -
Image
  The sector of Spas and of wellness in general has been thriving in the last few years. Especially since the Covid pandemic started, people want more and more to use services offered by local wellness businesses. Therefore, it is crucially important for these businesses to take good care of their online presence and to increase their visibility through the use of big data. What is Big Data?  Big Data could be described as all the information that can be collected and analysed with the use of analytical  tools to produce insights on customer behaviours and patterns. This knowledge can then be used by businesses to make decisions on their marketing or sales strategies. A business can also use this data to effectively improve customer experience; for example, understanding which parts of a website need to be modified in order to satisfy customers.   How can Big Data be useful for a business?  First of all, big data can be used by companies to personalise their mar...
Read more