The benefits of paid advertising to your Wellness clinic

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Today’s post is related to a popular topic, Paid adverts. Who has never been to a random website and saw an advert about some product which you’re thinking of buying or have heard good reviews about it? That’s not coincidence, it is the paid adverts power. 

The paid adverts have a massive impact to attract internet traffic, consequently new leads to your website or new future clients who will buy for your service. 

It’s extremely important before advertising online your Wellness clinic, you identify which platforms your target audience is the most active on and meet them there.

Paid advertising is often referred to as pay-per-click (PPC). PPC includes Google Ads, Facebook, Instagram 

Below I brought some good points to start advertising your product/service online using paid adverts:

     1. You can quickly reach more people. 

 Paid adverts will be shown for more people  generating leads. Potential customers are there looking for your services or products.

     2. It’s cost-effective. 

You can start advertising on Facebook for example  for as little as $5 per day and increase your budget as you grow. 

     3. You have more control. 

It’s possible to track key metrics such as cost-per-click, traffic source, bounce rate, impressions, conversions, and even cost-per-conversion. This helps you to learn from the data and change your adverts as needed. Furthermore, you can update,adjust, or remove adverts instantly. 

     4. It’s specific and targeted. 

Through paid ads, it’s possible to target specific customers when you use data collected by a social media platform. For example,  you can run 3 different ads that target 3 different types of clients. Each client only sees the ad that is most relevant to them. This strategy allows you to get your company and brand in front of potential customers. And, since most advertising platforms only charge you per click, you’re only paying for successful ads. 

In conclusion, paid advertising is one of the best ways to bring in new customers, get leads and increase brand awareness for your Wellness clinic. 


Comments

  1. Osnei4 March 2022 at 02:09

    Hi Natalia,

    As the competition for visibility online has increased so much is getting harder for companies to reach their customers on platforms like Facebook, Instagram and LinkedIn. The algorithm is day by day forcing companies to create strategies and use paid Ads to reach their target audience. As you explained the use of Paid ads is definitely the most effective way to quickly reach more people, it is indeed cheaper than the traditional media and consequently more effective as with the PPC method companies will only pay for ads that are clicked by viewers. And for me, the personalisation of ads on these platforms is what differentiate them from traditional medias and create a closer contact with potential customers.
    Thank you for sharing this content with us.

    Osnei Pereira

    ReplyDelete
  2. Roger Nunes8 March 2022 at 10:37

    Hi Natalia,
    Thank you for posting about the benefits of paid advertising for wellness businesses. You mentioned some very interesting points in regards to paid adverts and their impact on a website. The tips you gave in regards to identifying your target audience are also very important to any business.
    You mentioned some great points such as improving reach, cost effectiveness, control and versatility of the ad types for any wellness business to use. All these tactics will help the business get more money and make sure it survives in the market while also establishing itself in it.
    Thank you for posting your content on paid advertising.

    ReplyDelete
  3. Paola10 March 2022 at 13:01

    Hi Natalia,

    thank you so much for sharing this post on the benefits of paid advertising for wellness clinics.
    i really liked how you outlined the benefits of paid advertising, it makes this subject easy to understand for someone like me who is just start working in the world of digital marketing.
    I do agree that paid advertising is definitely very cost effective: you can control your budget easily and also you can use tools to help you to target the audience you want to reach. this is a great way to focus your resources and to obtain good results.

    Thank you again for sharing this!

    Paola

    ReplyDelete
  4. Rafael Prado de Farias12 March 2022 at 08:35

    Hi Natalia,

    thank you for sharing this tips.

    I’m a gym owner and I have been looking for effective marketing practices to boost my business goals. I love the part when you mentioned about how paid adverts have a massive impact to attract internet traffic, consequently new leads to your website or new future clients who will buy for your service
    It was well explained that through paid ads, it’s possible to target specific customers when you use data collected by a social media platform. I have exactly 3 business personas and for sure I will follow up your example. It will turn my ads specific and targeted. Definitely I will try to apply this concept on my business. It is quite challenging find marketing content tailored for small business. I appreciate your post, and I’m looking forward to the next post.

    ReplyDelete

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