Learn How To Use SEO Effectively For Fitness Industry

By -

 


Last week we covered in our blog the usage of Big Data in the Fitness Industry. In today’s post, we aim to explore the benefits of Search Engines Optimization (SEO) for the Fitness Industry.  If someone is searching for a specific gym that offers a pool, sauna, and personalized workouts, for example, SEO techniques will drive this customer to a business website that matches all their needs. 

 




The income of a business probably comes through the website. It is vitally important that potential customers can find the website when they need to. The best and most cost-effective method to increase traffic to the website is to have a good position in organic search engine results. All people’s search queries from Google, Yahoo, or Bing to a website generates traffic which are called Organic search results.




Keyword Research

Search engines optimization, SEO, aims to make a particular site privileged and appear with priority (and quality) for those who seek something related to it on the Internet. SEO makes the customer journey easier.  Achieving good results with SEO can be accomplished by working with keywords that have a high number of searches. You can use Google Ads to find the best keyword related to your objectives. It is a free tool!

 

Mobile Friendly

Also, it is fundamental to have a mobile-friendly website. Today 54.86% of searches come from a mobile device. Source: Smart Insights. If your website is designed for a desktop device, it will not appear in the top 10 results from a mobile search.

 


Using Backlinks

In, addition using backlinks will improve your SEO. Google or Bing, view backlinks as indicators of quality content that has the support of other websites. Pages with more backlinks can rank higher on SERPs (search engine results pages). For example, if a quality website with an excellent reputation like a newspaper makes a post about the “best gyms in town”. The gym’s websites mentioned on this news website will have a fantastic vote of confidence.

 



If your business has a good budget for online advertisement, another alternative is the use of Search Engine Advertising. These paid results show up above the organic listings with ‘Sponsored’ or ‘Ad’ beside the link. They are known as PPC or pay-per-click which means that the advertiser will pay the search engine a fee every time the ad is clicked, and people will see the ad for the business above the search results. They can be in the form of Search or Display.


Before setting up your SEO goals it is fundamental to know your target and marketing strategy.  Attempting to appeal to everyone might result in failure.


Did you like this post? Follow our blog on Facebook You on and keep in touch with us for more content like this.


Comments

  1. Osnei12 February 2022 at 08:36

    Hi Rafael,

    It is incredible how SEO can work for every single website in the world. Isn't it? With the use of big data this tool can crawl through all the information uploaded in the internet, index them accordingly and gives the searcher the exactly answer for their searches. As you mentioned companies must be aware of the use of Keywords, backlinks and the optimization of their pages on different devices to ensure their websites will be ranked correctly and get the results they expect. The video you displayed in your post is very didactic and gives us an idea of how big is the work behind the white home page of Google and all the other search engines available out there. Well done!

    ReplyDelete
  2. Natália15 February 2022 at 14:14

    Hi Rafael,

    I appreciate your time on sharing some information about SEO for the fitness industry.
    I’ve recently opened a gym in my town, and I thought it was really interesting that my small business can be suggested to the local people by SEO techniques.
    Nowadays with the vast competition it’s hard to be on top of the gyms, but I believe by investing in digital marketing I can grab potential clients’ attention to join in and offer an exclusive service to them.
    I haven’t had any idea about Search Engine Advertising. I will look for more information about it since I have some budget destined for my Digital Marketing.

    Thank you for sharing

    Natália

    ReplyDelete
  3. Roger Nunes16 February 2022 at 11:02

    Hey Rafael,
    Great content on SEO, you mentioned some pretty interesting points on what affects SEO for web pages. I wonder if different search engines have different metrics for their SEO. I saw you mentioned the effects of mobile adaptation on SEO. Something not many businesses accounted for before, but with the boom of smart devices, everyone is logged on all the time and it is vital for a business to be available too.
    In relation to backlinks something I've seen before is collaboration between brands and businesses in order to improve the domain of one another. It's a great way to boost your authority! I've also seen that if it's the case of competitors you can use rel="nofollow"href not to give them any of your domain score.

    Thank you for posting!
    It was enjoyable to read.

    ReplyDelete
  4. Paola27 February 2022 at 13:41

    Hi Rafael,

    your post on SEO was really interesting to read!
    I am struggling myself with understanding how SEO works but I definitely agree on its importance.
    Having a mobile friendly website is a must now for businesses. Customers use more and more smartphone to make their searches and make their purchases and therefore a business needs to consider this when setting up a website.
    I didn't know about the use of backlinks, I definitely need to look into this more for my own website! There is so much to learn on the correct use of SEO so thank you so much for sharing this overview!

    Paola

    ReplyDelete

Post a Comment

Popular posts from this blog

SEO and the benefits for Health and Wellness companies

By -
Image
The health and wellness industry is constantly growing and every day we see new companies on the market with innovations to attract new consumers. The new generation of consumers are more educated to the online environment,  and as they are more and more dependent on websites and mobile apps looking for information it is really important for these companies to employ SEO that works. But what is SEO? SEO (Search Engine optimisation) is the process of making improvements on and off our website in order to gain more exposure in the organic results of search engine results pages (SERPs) and, thus, more traffic. (Callan, Julian. 2022) It is through SEO that companies will generate more traffic to their websites and social media channels and consequently convert those visits into sales. First step is to know your audience, learn who your target audience are by determining their geographic locations, sex, age, and needs. Then you will focus on the content, relevant content is very importa...
Read more

Customer Data for SME - The Benefits and Challenges

By -
Image
Have you ever noticed when you enter in any website a pop up appears for you to agree with the Cookies policy on that page? Always when you agree with that you are giving permission to that specific website to collect any possible data generated by your visit. Any move made inside that page will generate data for many purposes. The same way, when you are digitalizing your business, you need to have in mind that to understand your customers behaviours, to personalize your digital marketing campaign, and to generate income through your digital platform you must collect data from the page’s visitors. The use of customer data can be really beneficial for your business as your marketing strategies will be based on that, but also can be challenging if that data is not managed correctly. On this blog we will discuss some benefits and challenges of using customer data for your SME marketing campaign. Improve customer experience When creating a webpage or a profile on social media you must have...
Read more

How Big Data can be beneficial for Spas and Wellness Businesses

By -
Image
  The sector of Spas and of wellness in general has been thriving in the last few years. Especially since the Covid pandemic started, people want more and more to use services offered by local wellness businesses. Therefore, it is crucially important for these businesses to take good care of their online presence and to increase their visibility through the use of big data. What is Big Data?  Big Data could be described as all the information that can be collected and analysed with the use of analytical  tools to produce insights on customer behaviours and patterns. This knowledge can then be used by businesses to make decisions on their marketing or sales strategies. A business can also use this data to effectively improve customer experience; for example, understanding which parts of a website need to be modified in order to satisfy customers.   How can Big Data be useful for a business?  First of all, big data can be used by companies to personalise their mar...
Read more