SEO and the benefits for Health and Wellness companies

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The health and wellness industry is constantly growing and every day we see new companies on the market with innovations to attract new consumers. The new generation of consumers are more educated to the online environment,  and as they are more and more dependent on websites and mobile apps looking for information it is really important for these companies to employ SEO that works. But what is SEO?


SEO (Search Engine optimisation) is the process of making improvements on and off our website in order to gain more exposure in the organic results of search engine results pages (SERPs) and, thus, more traffic. (Callan, Julian. 2022) It is through SEO that companies will generate more traffic to their websites and social media channels and consequently convert those visits into sales.


First step is to know your audience, learn who your target audience are by determining their geographic locations, sex, age, and needs. Then you will focus on the content, relevant content is very important so your visitors can easily answer questions they might have regarding your product or service. The website must be optimised, easy to navigate and should run smoothly and quickly on web browsing or mobile. Other factors such as creating backlinks, promoting engagements through social media and the use of keywords can help SEO to consider your website a valuable page to be ranked on top of the list.



SEO is the best ally for companies to succeed in their online marketing


Creating online campaigns doesn’t need to be complicated if companies understand the importance of SEO. Focusing on people’s needs you will create a connection with your customer. Each access to your channels need to be a valuable experience, therefore concentrate efforts in creating content that motivates people to come to your webpage, share your posts with friends on social media and want to be connected to your brand.


The engagement is very important in a marketing campaign, for spas or beauty salons for example, through ‘call to action’ buttons your company can encourage your customers to sign up for a newsletter, subscribe for a discount or a package you are offering.


Once you have your company’s clients connected with your content the SEO will work for you. Having insights through Google Analytics for example, you can analyse the impact of your campaign and restructure it according to your brand’s goals.



Osnei Pereira

Comments

  1. CBOB5 February 2022 at 03:14

    Really liked your post. Aesthetically really nice and I liked the simplicity of how you used certain keywords as explanations for the consideration of SEO in your business.
    Colette Breen-O'Boyle

    ReplyDelete
  2. Natália15 February 2022 at 13:53

    Hi osnei,

    I appreciate you post regarding Search Engine optimisation for Health and Wellness companies.
    I’ve recently opened a spa in my small town and I’ve taken many insights of your post to start implementing the SEO in my small company.
    I liked when you mentioned about the audience. It’ so difficult sometimes to focus on a specific public because there is always that feeling that I’m leaving a potential client behind. However, I could understand the importance to target my audience, otherwise I won’t reach anyone.
    Furthermore, I’ve understood the concept of keywords and how they are extremely important for my small business to be ranked on the top list of the spas in my city.

    Thank you very much!

    Natália

    ReplyDelete
  3. Roger Nunes16 February 2022 at 10:30

    Hi Osnei,

    Great insight into SEO. It is a complex system of various parts but really does pay off in the end, especially for small businesses such as Spas. Ranking higher than your competitors will give you a better chance in being seen by potential customers. SERPS is something we see every time we search but not many people know the amount of calculated work that goes into ranking top 5.
    Something interesting I read in relation to backlinks involves domain authority it usually helps search engines give credit to your domain. Something I wasn't aware of was the types of backlinks, only found out about them after clicking on the one you used on your blog.

    Great nuggets of information!
    Thanks for posting.

    ReplyDelete
  4. Paola6 March 2022 at 08:42

    Hi Osnei,

    thank you for sharing this post regarding Search Engine Optimisation, I found it really useful and informative. I particularly appreciate how you apply this to the wellness industry as it gives a clear understanding to the people in the sector of why SEO is so important for their online presence.
    I completely agree on the importance of knowing your audience in order to share content relevant to them. Knowing also their age group and geographic location will help you to target them even more accurately. Once you create a relationship with your audience it will be easier to engage with them and retain them as customers.

    Thank you again for sharing this and please keep writing on this topic!

    Paola

    ReplyDelete
  5. Rafael Prado de Farias12 March 2022 at 09:00

    Hi Osnei,

    thank you for sharing this valuable post.

    I’m a massage parlour owner and I have been looking for effective marketing practices to boost my business goals. I love the part when you mentioned how SEO is the best ally for companies to succeed in their online marketing. I’m learning how to use Google Analytics and I hope it will help me analyze the impact of my campaigns and restructure it according to my brand’s goals.
    I totally agree about that the engagement is very important in a marketing campaign. It will drive new customers and increase revenue. Definitely I will try to apply this concept on my business. It is quite challenging find marketing content tailored for small business. I appreciate your post, and I’m looking forward to the next post.

    ReplyDelete

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