3 Major Reasons To Start Using Paid Ads To Achieve Your Business Goals Faster

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Businesses from different segments have already realized the importance of digital marketing strategies to increase brand awareness and conquer new customers. The online market can be competitive, it requires innovative solutions and efficient methods from businesses to stand out among their competitors. Beyond (SEO) companies are now investing in Paid Advertisements Campaigns. But do you know how Paid Ads work and their benefits? Find it out in our content below.


What is Paid Ads?

This sort of paid media consists of ad placements on third-party websites, social media, and apps. It is sponsored media and they are typically charged by the PPC (pay-per-click) or CPM (cost-per-mille) page viewers/impressions models.


Benefits of Paid Ads

1. Increase visibility in a short period

When users search for a gym on google for example. Google will show paid ads as the first results. This means more visibility for a brand and enhances the chance to gain new customers. In addition, with paid ads, your business can achieve users that never interacted with your brand before or still do not know about your business. Therefore, it is a perfect way for companies or startups to achieve faster their marketing goals.

Search for the term "gym" on google and displaying Paid ads.


2. PPC ads are cost-effective

With PPC ads you are in control since you only pay a fee when users click on the link that leads to your website or landing page - hence the name pay-per-click. In addition, you decided how much you are willing to pay for ads.  you’re bidding on how high up and how often your ad could be visible. However, regardless of how much was injected into the campaign, online ads are for all types of business. This means, even with little money, it is possible to have great results.

3. Segment your audience

Paid media allows you to segment the audience according to their interests. Ads can target by search keywords, using the right terms you can define audience demographics, time of day, day of the week, device, and much more. Therefore, before launching a campaign it is important to define who is your customer target and personas. It will help you to create the right strategies to reach a specific audience and avoid wasting time or money.  

Learn more about how to reach the people who are most interested in your business here.


Where should you start investing?



Social Media

Social platforms such as Facebook, Instagram, LinkedIn, Tik Tok, among others. These social media are owners of a huge community, with a very interesting engagement. By paying a fee, it is likely to reach and engage a wider audience by either boosting a post or managing ad campaigns through sponsored content, that works on a PPC basis.


Google Ads

Google AdSense is considered one of the most effective platforms for display ads. How does Google display ads? Offering ads like banners, for example, that will link to your website and drive traffic from people who are not actively searching for the product/service advertised. These ads can be in the form of videos, graphics, audio, or texts.


Remarketing

They are used to target people who have already interacted with your trademark. Retargeting consists of functioning a code added to the website which will track the user’s behavior. The data collected will be used to display personalized ads to a customer who already expressed interest in the brand. Remarketing works, similarly, only it uses the information to send emails instead of showing ads.


To sum up, if your business has a certain urgency and needs to get your audience to find you on the internet as quickly as possible, using paid media is a great way to go.



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Comments

  1. Roger Nunes26 February 2022 at 09:55

    Great post Rafael!
    Very informative and clearly explains the types of paid ads. The effective use of ads helps a brand gain exposure quickly, a vital asset especially for new business who are trying to gain customers and establish themselves in the market. Organic means alone just aren't enough to provide a healthy amount of income.
    If any new business is thinking about promoting themselves they should definitely read your blog so they can avoid spending more than they need to on ads.
    I found out that you can also pay for email ads - it could also prove effective for a business if they have a large list of subscribers.

    Thanks for sharing your post.

    ReplyDelete
  2. Regina Cardoso1 March 2022 at 03:06

    The post is very educational and instructive. Well done Raphael. Thanks

    ReplyDelete
  3. Unknown1 March 2022 at 03:35

    The easiest way to explain about Paid ads. Congratulations Rafael.

    ReplyDelete
  4. Osnei3 March 2022 at 04:53

    Hi Rafael,

    Very useful the information in your post. The use of paid Ads is indeed crucial for businesses starting online. As SEO can be a challenge in the beginning. I found very interesting the way you displayed the 3 main reasons to invest in Paid Ads. Hopefully this will give companies some insights in how to invest and concentrate their strategies when creating a digital marketing campaign. If I had to choose a channel for my new business I certainly would go for Social Media, as we know by some studies that almost 4 billion people are users of Social Media today, but the three suggestions you gave, when combined, are definitely infallible when the company is willing to reach a massive audience and create brand awareness.
    Thank you for sharing.

    Osnei Pereira

    ReplyDelete
  5. Paola6 March 2022 at 08:51

    Hi Rafael,

    thank you for sharing this post on Paid Advertising, I found it really useful and pertinent to what I was looking for!
    Paid ads are surely a fast way to get people to know your business, especially if you have just set up a website. I agree that using social media such as Facebook is very important especially if you are a new business. You can access to a wider audience and your ad can have a grater impact.
    I still have to improve my knowledge on how to effectively use Google Ads but I really appreciated the way you explained the benefits of this tool.

    Thank you again for sharing your post!

    Paola

    ReplyDelete
  6. Natália12 March 2022 at 02:56

    Hi Rafael,

    Thank you very much for sharing some information about using paid ads to achieve business goals.
    It’s interesting when you mention the audience segmentation according to their interests. I didn’t know that ads could be targeted by search keywords, and it would be possible using the right terms to define audience demographics, time of day, day of the week, device, and much more. Definitely, it’s completely important to set the audience to create the right strategies to reach a specific audience and avoid wasting time or money.
    Having a small business the most challenging is choosing what’s the best social vehiculo do advertise my service, if it’s through social media, google, remarketing and you brought good insight about each of them .

    I appreciate your post and I’m looking forward to next week!
    Natália

    ReplyDelete

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