The Perks of Using Google Analytics for your Business

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During the Covid 19 pandemic we realised the importance of supporting small and local businesses as they were the ones suffering the most because of the public health restrictions. We saw many businesses reinventing themselves and approaching the world of digital marketing as a form of advertising themselves when they were forced to close.
A fundamental tool for them in order to understand the success of their campaigns and to monitor the traffic on their websites is through and efficient and clever use of Google Analytics.
In this post I will outline few of the reasons why it is important for a small business to use Google Analytics.






Understanding "Bouncing"




Bouncing happens when customers visit a page of your website and then leave it because they didn't find what they were looking for. Knowing which pages have the highest rates of bouncing will give the business the possibility to address the issue and to make the website more engaging and user friendly. This of course will have a direct effect on the improvement of sales and on the revenue.




Targeting the right social media channel




Social media marketing strategy are fundamental for small businesses especially in this particular historical period. However, we know that marketing specialists and marketing campaigns are particularly expensive and can the cost can be burdensome especially for a small business reality. Google Analytics can help you to understand which social media channels costumers and followers are using. Therefore the business will be able to develop a more precise and targeted social media strategy, using exclusively the channels were most of its users are gathering.


Improve the search ranking




It is important foe a small business to improve its search engine ranking and so to improve their visibility. Google Analytics can help a business to understand which elements are leading the audience to its website. An example could be the clever use of keywords incorporated in the URLs of the website. Google Analytics can show you how a potential costumer phrase their query and therefore which specific words is using and how this words helped them to land on the website. The more precise the keywords used by the business the higher the website will rank on the search engines.



Conclusion

These are only few of the benefits of using Google Analytics for small businesses. Very business owner should become familiar and try to master this tool in order to improve its online presence. Google Analytics can be daunting at first but it was created to be as user friendly as possible and therefore it needs only a little bit of time and patience to fully understand its potential.


Paola Orrù

Comments

  1. Natália25 January 2022 at 15:40

    Hi Paola,
    Thank you very much for posting this useful article and for being empathetic regarding the COVID outbreak. I have a small business and I’ve been gone through tough times.
    It is impressing how Google Analytics can help small business for monitoring the traffic on websites. It can certainly help me to measure the success of my marketing campaigns.
    I’ve been investing a lot of time and money to advertise my service in all social medias, and I haven’t had any positive impact on it. According to your article, it’s possible through Google Analytics to target the right social media channel, that’s helpful. I’ll review how to evaluate this specific metric and pick the channel that my clients use the most.
    Thanks again for this post.
    Natália

    ReplyDelete
  2. Osnei27 January 2022 at 06:26

    Hi Paola,

    Very nice to read your post. It is very informative. I'm impressed to know how Google Analytics can help to convert followers form my company's Instagram page into visits on the website and consequently optimize the conversion of visitors into sales. I confess that I have never thought about the 'bouncing' and how this could affect the conversion in my web page.
    As a small business owner, now I will focus on analysing better the data generated from my Google Analytics to understand how I will convert more visitors into customers.
    Thank you for your post and I hope to see more of your content here.

    Have a good day. ;)

    ReplyDelete
  3. Roger Nunes27 January 2022 at 12:18

    Great points Paola. Managing bounce is pretty important for a website, especially when it relates to SEO. Imagine you searching for something and being shown a webpage that has nothing to do with that, you'd leave straight away. Business should really make sure their content relates to their industry. Thank our lucky stars for Google Analytics!
    Imagine not knowing why all your viewers are leaving and not engaging with your content. A websites worse nightmare, especially in a competitive environment.

    ReplyDelete
  4. Rafael Prado de Farias4 February 2022 at 06:25

    Hi Paola,

    Thanks for sharing this valuable post.

    I agree with you that Google Analytics can be very useful for small businesses. For example, If a company has a small budget for Social media advertising campaigns... it is crucial to find out which channels most convert into opportunities. Small businesses can use Google Analytics to figure out that. It's very clear your explanation about bouncing. In fact, improving your bounce rate can help businesses boost sales. Small businesses should make the most of Google Analytics as it is a free tool, and the interface is user-friendly.

    I am looking forward for your next post Paola. Thanks again

    ReplyDelete

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