Learn Why Google Analytics Is Worth For Small Business Owners

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    Being present in the digital environment is critical to getting closer to the public, understanding their necessities, offering products, building authority, and increasing sales. Investing in digital marketing brings various advantages for both large and small businesses. Using creative ideas, smart strategies, and efficient tools, you can get more feedback from your actions when compared to traditional media. However, it is essential to measure the results of the marketing strategies used. Google Analytics is an excellent tool for measuring data, understanding consumer behavior, and delivering enhanced experiences.




Why use Google Analytics?

    Google Analytics is an incredible tool for understanding who your site's audience is and thereby measuring marketing results. Using Analytics is possible to track significant metrics, such as traffic, the average time of visits, most accessed pages, and even conversions performed Monitor site traffic is vital to understand user behavior. Through the browsing data collected, you can assess whether visitors are behaving as expected and at what stage they're leaving the site and monitor an ad's conversions.


Optimize conversion

    Social media advertising campaigns can be expensive; therefore, it is crucial to find out which channels most convert into opportunities. Google Analytics analyzes the best-performing content according to the parameter of your choice (traffic, permanence, conversion, etc.). This tool can be an incredible ally of small businesses, through google analytics channels that generate better results can be prioritized and thus optimize investment. For example, a Pilates studio that has profiles on Instagram, Facebook, and Youtube, through Google Analytics can find out which channel brings the most return. In this way concentrate investments on a specific platform to optimize conversion.  





    Google Analytics is a free tool, and the interface is user-friendly. “Google Analytics also offers an easy-to-use, user-friendly interface, and no maintenance is required, as Google takes care of this and continually enhances the tool’s capabilities” Techfunnel.  Google Analytics is a powerful and easy-to-adhere tool for small businesses.


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Rafael Prado de Farias

Comments

  1. Natália25 January 2022 at 17:42

    Hi Rafael,
    Thank you very much for your article related to digital environment. Having a small business, the most challenge transition was to become a company present at the digital environment since there are not much budget to be invested on it.
    Google Analytics has been helping me to take smart decisions, from measuring the results of the marketing strategies that I’m implementing at my small business, understanding who my audience is, the geographic location is also essential to plan the marketing strategies.
    It’s interesting when you discuss about the data generated by google Analytics that can help me to understand which social media channel brings the most return, like sales volume also consumer engagement.
    Thank you very much for your post.
    Natália

    ReplyDelete
  2. Osnei27 January 2022 at 02:53

    Hi Rafael,
    Thank you for your post. I was very impressed by the mention of how Google Analytics can help not only big companies but also small businesses. I have a small business and I have being trying to attract more traffic to my web page. But now with your post I could understand better the use of Google Analytics and how I can optimize my website to attract more visitors and convert them into sales. From now on I will invest some time to generate more content for my Social Media platforms to create more engagement in my website.
    I hope to see more of your writings soon. I will keep tuned for new content.

    Have a great day ;)

    ReplyDelete
  3. Roger Nunes27 January 2022 at 11:50

    I completely agree Rafael, one of the main goals of a marketing department is to be able to justify its spending and ensuring a profit. Monitoring ads through Google Analytics is vital to ensure right spending at the right channels.
    Since most customers expect a business to have an online presence, having a Google Analytics account is crucial to understanding user behaviour, which not only will help a business create a more effective marketing strategy.
    Especially being free! there is no excuse for an ambitious business to try it out.

    ReplyDelete
  4. Paola29 January 2022 at 09:25

    Hi Rafael,

    thank you so much for sharing this useful post! As a owner of a small business the world of digital marketing is very new for me. I was a little scared of start using Google Analytics but I believe that it is an important tool to strengthen the online presence of my business.
    I really liked the way you presented this important tool as it helped me to understand the benefits for my business. I am particularly interested in measuring the results of my marketing strategies in order to understand what is having an impact on my customers and what I need to change.

    ReplyDelete

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