How Big Data Is Impacting Positively The Fitness Industry?

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Digital transformation has accelerated in recent times, creating unprecedented opportunities and challenges for many industries. Big data has brought an opportunity for companies to begin the digitization process. Many sectors have seen this technology as an opportunity for the growth and improvement of their services. The impact and growing influence of big data are evident in the wellness industry.  


What's big data?

You must be wondering, what is big data? Big data is a very large data set. Through advanced technology and tools' is possible to store, analyze and manage large amounts of data. Big data is designed to identify partners and therefore, transform them into information that enables a broad and timely analysis. Learn more about big data here.

 


Big data is shaping the Fitness industry 

 

The fitness industry is considered one of the fastest-growing sectors in the world. Big data has contributed to the expansion of the wellness sector. Gadgets such as smartwatches, fitness apps, and trackers are becoming more present in our day-to-day routines and therefore delivering valuable data in real-time. The data generated from these sources can be utilized by businesses to understand and monitor the habits and preferences of their consumers, identifying opportunities for innovation and growth.




MyFitnessPal and Big Data

MyFitnessPal gathers data such as dietary habits, fitness goals, heart rate, and physical
activities carried out by the user. All these data can be used as a value-added marketing opportunity. MyFitnessPal utilizes users’ data to generate targeted advertising based on users’ fitness habits and activities. Data generated from MyfitnessPal is used by companies like Amazon to deliver target advertisements. Chul Lee, Director of Data Engineering & Science at MyFitnessPal says that “offering Amazon-like recommendations on what you should eat and what exercise you should do, based on your dietary preferences would be the biggest areas of opportunity since it will have a big product impact and will trigger technology innovation as well”. Source: Data Science Weekly

 

 

Data is everywhere and is continuously growing. Fitness apps and devices have created a massive and booming health tracking data ecosystem. It is a huge opportunity to use the potential of big data to create and deliver better fitness solutions. Big data is contributing to the development of a whole new line of business. The possibilities for business are endless and far from traditional analytics and marketing. Definitely, Big data will contribute to improving the health of individuals and the industry itself.



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Comments

  1. Osnei28 January 2022 at 06:00

    Very interesting your post Rafael, it is impressive to know the amount of information we as consumers deliver to companies everyday and how this information help them to shape their services and create new products to serve our necessities. As a gym lover I use an Appel watch to help me track my progress in the gym, but I confess that I did not have an idea of how much of personal information I am delivering to this company daily. It is a bit scary as well to know that companies like Apple, Google, Amazon and many others that use Big Data are constantly analysing our data intending to create new products and convince us to buy them.

    Hope to see more from your writings here.
    Thank you and have a good day!

    ReplyDelete
  2. Unknown28 January 2022 at 14:46

    Hi Rafael,

    Thanks for your useful article. I completely agree with you regarding the impact and growing influence of big data in the wellness industry.

    The devices such as smartwatches, fitness apps, and trackers are becoming more popular in our day-to-day routines, and it’s incredible the valuable data in real-time which are being delivered by them.
    I’m having a great experience with my current gym. They offer me an app which track all my physical activities and from the data they are offering me customised workout plan and my dietician can consider the data to plan my diet.
    I really appreciate your consideration.
    Natália

    ReplyDelete
  3. Roger Nunes4 February 2022 at 11:55

    Great insight into Big Data Rafael! Some interesting points on how it can be used on the health industry. Imagine all the possibilities that big data will enable businesses to achieve; more personalised marketing strategies, more effective marketing possibilities and most important of all being customer focused.
    I wonder what the future will hold for big data and to what extent will all this connectivity between devices reach, especially with 5G making the internet even faster. I personally can't wait to see the future development of new smart technology and how they will change and improve our lives.

    ReplyDelete
  4. Paola6 February 2022 at 08:27

    Hi Rafael,

    Thank you for sharing your post, I really enjoyed reading it.

    I think you perfectly explained what big data are and why they are so important.
    I didn’t know the app FitnessPal but it really seems extremely useful for businesses in the Fitness industry! It is great for Fitness businesses to be able to personalize their marketing strategy and therefore targeting customers more effectively. I was not aware that data gathered through FitnessPal were used by companies like Amazon to generate targeted advertisement. It really is great for businesses to be able to create personalized advertisement and this is definitely going to have an important positive impact on their revenue!

    Paola Orrù

    ReplyDelete

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