You On Marketing

  The sector of Spas and of wellness in general has been thriving in the last few years. Especially since the Covid pandemic started, people want more and more to use services offered by local wellness businesses. Therefore, it is crucially important for these businesses to take good care of their online presence and to increase their visibility through the use of big data. What is Big Data?  Big Data could be described as all the information that can be collected and analysed with the use of analytical  tools to produce insights on customer behaviours and patterns. This knowledge can then be used by businesses to make decisions on their marketing or sales strategies. A business can also use this data to effectively improve customer experience; for example, understanding which parts of a website need to be modified in order to satisfy customers.   How can Big Data be useful for a business?  First of all, big data can be used by companies to personalise their mar...

You might probably have come across the term Big Data before but what exactly does it mean? Big Data refers to large, complex sets of data which are gathered form multiple sources - Callan 2022. Due to the quantity and complexity of the data, traditional analytical software isn't able to efficiently analyse it so a different approach must be taken.  How can Big Data impact an industry? Big Data is broken down into 3Vs:  Volume - High volume of unstructured data from various sources. Velocity  - The speed in which data is received (real-time). Variety  - Unstructured data can come from anywhere and in any format. Efficient data processing enables for a business to create more personalised customer experience and new revenue sources due to analysis of demand. Let us look at one example of a business that could use Big Data in order to improve their personalised customer experience and create a new revenue stream.  Flyefit Gym   Flyefit is a chain of 17 gyms b...

Nowadays, it’s common to see growing the interest about "big data" and "data analytics", among organisations focus on wellness, since this industry is leveraging this information to drive their programs, policies, and incentives. Society is increasingly turning to fitness, diet, and healthy lifestyle options. Consequently, the fitness industry is projected as one of the fastest-growing industries in the world. The usage of big data by the fitness industry is offering to the consumers a personalised service. Thanks to fitness-related Internet of Things (IoT) devices such as fitness bands, heart-rate trackers, and mobile devices available at the market, many fitness organisations like gyms are getting advantage of it and offering to their clients a unique fitness lifestyle like, personalised workout and food lifestyle. I would like to bring the attention of how IoT devices can track the activities of individuals. It is impressive the specific and accurate informatio...

One of the sectors of the beauty and wellness industry that never stops growing is the skincare services and cosmetics sector, despite the decreasing growth of -8% in 2020 due to the pandemic, skincare is one of the most profitable product category, as its revenue is projected to generate roughly 177 billion U.S. dollars in 2025 according to Statista.com. And Big Data plays a huge role in this industry. The use of Big Data and artificial intelligence has helped companies to develop alternative or completely new products offerings for consumers. One of the impacts of the pandemic is that it accelerated the creation of online solutions and people changed their habits of consumption. To develop targeted pricing strategies to serve this emerging generation of consumers, companies make use of big data and technologies that help them to understand their audience.   “Big data has proven its ability to help beauty brands optimize a variety of processes. From package and formula design, m...

      Digital transformation has accelerated in recent times, creating unprecedented opportunities and challenges for many industries. Big data has brought an opportunity for companies to begin the digitization process.  Many sectors have seen this technology as an opportunity for the growth and improvement of their services . The impact and growing influence of big data are evident in the wellness industry.     What's big data? You must be wondering, what is big data? Big data is a very large data set. Through advanced technology and tools' is possible to store, analyze and manage large amounts of data. Big data is designed to identify partners and therefore, transform them into information that enables a broad and timely analysis. Learn more about big data  here.   Big data is shaping the Fitness industry    The fitness industry is considered one of the fastest-growing sectors in the world. Big data has contributed to the e...

In the past when companies wanted to measure if their advertising were being effective, they could only trust on their sales increasing. As the access to internet increased and companies migrated their business to the online world, tools and services were created to help companies follow up their potential customers and engage with them through their websites and ensure they would not only see their advertising but also engage with the brand and finally be led to a purchase. Once the costumer is inside their page, through collection of data, tools like Google Analytics can analyses and give valuable information to companies so they can prioritize what actions to take to keep in touch with the clients and turn the page visits into revenue. Through Google Analytics, companies can set up Goals like engagements in their websites and conversions they got by visits on their pages or new subscribers. These and other goals can be achieved by informing the tool what type of information its mo...

During the Covid 19 pandemic we realised the importance of supporting small and local businesses as they were the ones suffering the most because of the public health restrictions. We saw many businesses reinventing themselves and approaching the world of digital marketing as a form of advertising themselves when they were forced to close. A fundamental tool for them in order to understand the success of their campaigns and to monitor the traffic on their websites is through and efficient and clever use of Google Analytics. In this post I will outline few of the reasons why it is important for a small business to use Google Analytics. Understanding "Bouncing" Bouncing happens when customers visit a page of your website and then leave it because they didn't find what they were looking for. Knowing which pages have the highest rates of bouncing will give the business the possibility to address the issue and to make the website more engaging and user friendly. This of course...

       Being present in the digital environment is critical to getting closer to the public, understanding their necessities, offering products, building authority, and increasing sales. Investing in digital marketing brings various advantages for both large and small businesses. Using creative ideas, smart strategies, and efficient tools, you can get more feedback from your actions when compared to traditional media. However, it is essential to measure the results of the marketing strategies used. Google Analytics is an excellent tool for measuring data , understanding consumer behavior, and delivering enhanced experiences. Why use Google Analytics?      Google Analytics is an incredible tool for understanding who your site's audience is and thereby measuring marketing results. Using Analytics is possible to track significant metrics, such as traffic, the average time of visits, most accessed pages, and even conversions performed Monitor site traffic ...

Google analytics tool helps you to improve your business immensely. It’s possible to create extensive value, like tracking important data, monitoring the effectiveness of the online marketing strategy, user experience and etc. I would like to list some benefits using Google Analytics to make your business and your website the best. Understand user Behaviour  Google analytics avails to develop a better understanding of who the users, visitors and customers are on using your website.   Accessing the behavioural data of the users can help you to modify your website and offer your service/product in the best way to your client. Analysing behavioural data from your website or blog will help you to optimized it. It’s important to guarantee that customers can navigate on it properly and should keep coming back. In this way your website will generate leads and also bring good amount of traffic and optimizing consumer. Find out where your users are coming from. Google Analytics provide...

  The gathering and processing of data effectively could mean the difference between the survival and demise of a business. With competitiveness between brands, creating new ways to capture the customers attention is paramount, but other issues lies in the effective processing of customer data.   Data is important as it gives us insights into the customer behaviour and expectation. But what happens when we don't know how to analyse or process this data?  Google Analytics is web analytics service provided by Google that monitors your website data, giving real time reports in order for you to quickly and efficiently analyse your website or your app using GA4 (Google Analytics 4). why you should use Google Analytics for your SME focusing on the health and wellbeing sector? 1) Understand and Create Goals Goals are personal achievements you can set up using Google Analytics. They are set up by analysing the metrics (quantitative measurements of data) and by making plausible pr...