You On Marketing

What is SEO and why do business use SEO as part of their digital marketing strategy? A great way to answer that question is by asking, how many times have you gone past the first page result in a search engine search? or even scrolled to the bottom of the page? SEO stands for Search Engine Optimisation, in simple terms it means using specific tactics in order to rank your page higher on search engine results. These tactics include using Keywords that relate to your industry, using authoritative backlinks to strengthen and promote your knowledge of your industry and posting fresh content that relates to your business. These content can be in various formats such as video, infographics, blogs and websites as a whole. How the SEO ranking system works. SEO ranking system is based primarily on the crawling , indexing and ranking of content from a website.  In the case of Google, it sends out crawling bots that scan every piece of content from your site if robot.txt is enabled....

The health and wellness industry is constantly growing and every day we see new companies on the market with innovations to attract new consumers. The new generation of consumers are more educated to the online environment,  and as they are more and more dependent on websites and mobile apps looking for information it is really important for these companies to employ SEO that works. But what is SEO? SEO (Search Engine optimisation) is the process of making improvements on and off our website in order to gain more exposure in the organic results of search engine results pages (SERPs) and, thus, more traffic. (Callan, Julian. 2022) It is through SEO that companies will generate more traffic to their websites and social media channels and consequently convert those visits into sales. First step is to know your audience, learn who your target audience are by determining their geographic locations, sex, age, and needs. Then you will focus on the content, relevant content is very importa...

  The sector of Spas and of wellness in general has been thriving in the last few years. Especially since the Covid pandemic started, people want more and more to use services offered by local wellness businesses. Therefore, it is crucially important for these businesses to take good care of their online presence and to increase their visibility through the use of big data. What is Big Data?  Big Data could be described as all the information that can be collected and analysed with the use of analytical  tools to produce insights on customer behaviours and patterns. This knowledge can then be used by businesses to make decisions on their marketing or sales strategies. A business can also use this data to effectively improve customer experience; for example, understanding which parts of a website need to be modified in order to satisfy customers.   How can Big Data be useful for a business?  First of all, big data can be used by companies to personalise their mar...

You might probably have come across the term Big Data before but what exactly does it mean? Big Data refers to large, complex sets of data which are gathered form multiple sources - Callan 2022. Due to the quantity and complexity of the data, traditional analytical software isn't able to efficiently analyse it so a different approach must be taken.  How can Big Data impact an industry? Big Data is broken down into 3Vs:  Volume - High volume of unstructured data from various sources. Velocity  - The speed in which data is received (real-time). Variety  - Unstructured data can come from anywhere and in any format. Efficient data processing enables for a business to create more personalised customer experience and new revenue sources due to analysis of demand. Let us look at one example of a business that could use Big Data in order to improve their personalised customer experience and create a new revenue stream.  Flyefit Gym   Flyefit is a chain of 17 gyms b...

Nowadays, it’s common to see growing the interest about "big data" and "data analytics", among organisations focus on wellness, since this industry is leveraging this information to drive their programs, policies, and incentives. Society is increasingly turning to fitness, diet, and healthy lifestyle options. Consequently, the fitness industry is projected as one of the fastest-growing industries in the world. The usage of big data by the fitness industry is offering to the consumers a personalised service. Thanks to fitness-related Internet of Things (IoT) devices such as fitness bands, heart-rate trackers, and mobile devices available at the market, many fitness organisations like gyms are getting advantage of it and offering to their clients a unique fitness lifestyle like, personalised workout and food lifestyle. I would like to bring the attention of how IoT devices can track the activities of individuals. It is impressive the specific and accurate informatio...

One of the sectors of the beauty and wellness industry that never stops growing is the skincare services and cosmetics sector, despite the decreasing growth of -8% in 2020 due to the pandemic, skincare is one of the most profitable product category, as its revenue is projected to generate roughly 177 billion U.S. dollars in 2025 according to Statista.com. And Big Data plays a huge role in this industry. The use of Big Data and artificial intelligence has helped companies to develop alternative or completely new products offerings for consumers. One of the impacts of the pandemic is that it accelerated the creation of online solutions and people changed their habits of consumption. To develop targeted pricing strategies to serve this emerging generation of consumers, companies make use of big data and technologies that help them to understand their audience.   “Big data has proven its ability to help beauty brands optimize a variety of processes. From package and formula design, m...

      Digital transformation has accelerated in recent times, creating unprecedented opportunities and challenges for many industries. Big data has brought an opportunity for companies to begin the digitization process.  Many sectors have seen this technology as an opportunity for the growth and improvement of their services . The impact and growing influence of big data are evident in the wellness industry.     What's big data? You must be wondering, what is big data? Big data is a very large data set. Through advanced technology and tools' is possible to store, analyze and manage large amounts of data. Big data is designed to identify partners and therefore, transform them into information that enables a broad and timely analysis. Learn more about big data  here.   Big data is shaping the Fitness industry    The fitness industry is considered one of the fastest-growing sectors in the world. Big data has contributed to the e...