You On Marketing

  Paid advertising is a fundamental tool in your digital marketing strategy and can help you to reach new potential customers, increase your sales revenue, and drive more traffic to your website or blog. In this post I will present some of the most common forms of paid advertising and I will briefly illustrate the benefits for your business. Pay Per Click One of the most common forms of paid advertisement is the "pay per click". As the name suggests, these are ads where you will pay a set amount every time a customer clicks on it. This is one of the most common type of ads used by many social media platforms such as Linkedin, Facebook, Instragram, etc. Pay Per Impression In this types of ads the business will pay every time an ad is displayed on a particular page. The advertiser will pay in advance an agreed amount that will reflect the number of times the ad is displayed. According to ballantine.com , if you are the owner of a new business it would probably be safer to use p...

Today’s post is related to a popular topic, Paid adverts . Who has never been to a random website and saw an advert about some product which you’re thinking of buying or have heard good reviews about it? That’s not coincidence, it is the paid adverts power.  The paid adverts have a massive impact to attract internet traffic, consequently new leads to your website or new future clients who will buy for your service.  It’s extremely important before advertising online your Wellness clinic, you identify which platforms your target audience is the most active on and meet them there. Paid advertising is often referred to as pay-per-click (PPC). PPC includes Google Ads, Facebook, Instagram  Below I brought some good points to start advertising your product/service online using paid adverts:      1. You can quickly reach more people.   Paid adverts will be shown for more people  generating leads. Potential customers are there looking for your servic...

Many new business owners struggle to decide how, when and where they should focus their marketing strategy. This could mean the difference between a profitable and unprofitable business. Our team at YouOn Marketing will be able to clarify what aspects of social media marketing you should apply to your business, giving you results you can see for yourself.    Social media has paved the way for a new marketing style. By enabling a consumer-focused approach business had to change their previous marketing strategies in order to meet consumer expectation. This posed some difficulties for businesses who lacked strategic planning when implementing social media advertisement and benefits for the businesses that  were able to catapult ahead of their competitors  through analysis and careful implementation of social media advertising.  Top 5 advantages of using social media ads for your massage therapy start-up: 1) Reach new audience Social media has enabled worldwide c...

Imagine you are in a big street market in the centre of New York. Tons of shops selling an infinite variety of things. All those shops are there trying to convince you that their products are exactly what you are looking for. But you won’t buy it unless you find the right thing you have been searching. That is exactly what happens in the digital world, millions of businesses begging for attention, screaming at you to look at them, to visit their website or blog, to like their page on Instagram, to interact with their brand, to buy from them. And the more people get educated to consume online the more these companies migrate their business to attend the demand. Now imagine you are one of these companies and are willing to gather more clients, generate traffic to your website or blog and increase your sales. How could you rise above other companies, show your products or services first, convince your potential customers that you are the best choice? In a previous blog we talked about SEO...

Businesses from different segments have already realized the importance of digital marketing strategies to increase brand awareness and conquer new customers. The online market can be competitive, it requires innovative solutions and efficient methods from businesses to stand out among their competitors. Beyond (SEO) companies are now investing in Paid Advertisements Campaigns. But do you know how Paid Ads work and their benefits? Find it out in our content below. What is Paid Ads? This sort of paid media consists of ad placements on third-party websites, social media, and apps. It is sponsored media and they are typically charged by the PPC (pay-per-click) or CPM (cost-per-mille) page viewers/impressions models. Benefits of Paid Ads 1. Increase visibility in a short period When users search for a gym on google for example. Google will show paid ads as the first results. This means more visibility for a brand and enhances the chance to gain new customers . In addition, with paid ads,...

  Mastering Social Media channels is now more fundamental than ever for every business that wants to improve its visibility and brand awareness in the selected audience. As I mentioned before in my previous posts, the Spa businesses and the wellness industries in general were severely hit by the restrictions of the past two years. Working on their social media strategy could help them to open their business to a wider audience and therefore to gain new customers. As well outlined by the www.visiture.com , below you will find some key benefits of Social Media Marketing for the wellness industry. Increase brand awareness Whether you are a Spa in a hotel or a small independent business, you want to make sure that potential customers know that you are out there and what type of services you can offer them. Moreover, you want to make sure they know what makes you different from other competitors in your same sector. It is important to keep the account in the social media of your choice ...

  In today’s post, I will explain the best practices to use social media for the Wellness business. Nowadays it is fundamental for any business to have a digital marketing strategy and social media is part of it. Being on social media allows companies to promote their brand, increase brand awareness, drive traffic, and generate leads. Managing social media seems to be simple although it is a job that involves many details and strategies. Follow our tips and help your business to build a good relationship with your audience and get an excellent engagement on social media .  1) Choose the best channel for your target There are plenty options of social media platforms ( Facebook, Tiktok, Instagram, Linkedin, Twitter, Pinterest, Snapchat, Reddit ) each social network has its characteristics and functionality. It is fundamental to create content that matches the objectives and public of the network you are going to use. For example, you should not use the same image format for Fac...

      Social media has become an effective way for yoga teachers to share their expertise and passion with the community. Furthermore, It is a unique way to increase brand awareness, grow your followers, and drive more people into your yoga business.  In this article, I will discuss the best yoga marketing strategies that you can implement through social media and reach more yoga students.    It’s important to consider that Yoga classes have been gaining immense popularity, making this practice a global phenomenon. By 2025, the market size of the yoga studios is predicted to reach an amount of $215,811 million approximately. Moreover, the disruption of normality because of Covid19 is also pushing people to practice yoga during the pandemic.    As with any marketing plan, it is critical that you define your goals from the start when looking at social media. For example: Are you aiming to create awareness around your brand on social media? Do you wa...

When it comes to increase brand awareness and engagement with customers the best way to do that is through social media. With the creation of Social Media platforms since the early 2000s, the internet has brought people even closer and now we are more than ever gathering online to share contents and thoughts and connect to each other. As people are more and more connected through these channels, Marketing has developed strategies to reach them, interact with them and make them engage with your brand, building a solid relationship between company and customer. Today there are nearly 4 billion users on social media, that is a massive number if we consider that these platforms only emerged about 15 years ago. Virtually every business can now find their customers active on social media. Through social media now companies can reach targets globally and increase their range of potential customers. Define and categorise their target audience, utilising the big data these platforms hold from t...

Social media has allowed for the communication and sharing of various forms of information between people. With the number of social media users reaching 4.48 billion worldwide, it provides new ways to implement and improve your marketing strategy. Let's look at the top reasons why food bloggers should use social media marketing to improve their marketing tactics.  Top reasons why food bloggers should use social media marketing 1. Expand your reach Through social media marketing you are able to increase the reach of your food or wellness blog much faster than by organic means. An increase in reach trough paid means will increase your audience, your percentage of engagement, share possibility and promote your products and content.  2. Gain value By using social media marketing you will be able to drive more traffic to your page. Based on your content and SEO  tactics, your page authority will improve giving you the upper hand over your competitors and establishing your br...

Search Engine Optimization (SEO) is fundamental in every sales and marketing strategy.  In this post, I will  outline what SEO means and subsequently I will show the importance of SEO for the wellness industry. What does SEO means? SEO stands for Search Engine Optimization, which could be described as all the tactics used to make your website ranking higher on a search engine result page. The higher it ranks, the higher the probability that a potential user or customer will click on your page. The aim is to increase traffic and sales on your website. Ideally, the objective of every company is to rank high in the organic search results. Organic search results rank higher not because a website or a company paid for a prime position, but because of the trust and reputation gained over time.  Importance of SEO ranking for Spas and Wellness centres As explained above, it is important for companies to rank highly in search engine result pages in order to gain more traffic to th...

  Last week we covered in our blog the usage of Big Data in the Fitness Industry . In today’s post, we aim to explore the benefits of Search Engines Optimization (SEO) for the Fitness Industry.   If someone is searching for a specific gym that offers a pool, sauna, and personalized workouts, for example, SEO techniques will drive this customer to a business website that matches all their needs.     The income of a business probably comes through the website. It is vitally important that potential customers can find the website when they need to. The best and most cost-effective method to increase traffic to the website is to have a good position in organic search engine results. All people’s search queries from Google , Yahoo , or Bing to a website generates traffic which are called Organic search results. Keyword Research Search engines optimization, SEO, aims to make a particular site privileged and appear with priority (and quality) for those who see...

I would like to start with some questions, what message do you want to get out into the world? What are the words that you want your clients to remember about your business? Finally, who’s your audience? Well ... SEO (Search Engine optimization) can bring you more of these experiences! Focusing your energy on SEO, your business/product stays immediately relevant to your ideal customer and vies you the advantage to capture their attention before your competitors can. It’s important to mention that SEO can help you to lead to amazing results in the health and wellness field, however, it’s a continuous and hard work. Below are some reasons why SEO can benefit health and wellness providers: · Provides a better user experience · Generate more qualified leads to your website · Can create higher conversion rates with minimal investment · Increases brand awareness and engagement among potential customers · Establishes brand credibility and differentiates f...