You On Marketing

  Paid advertising is a fundamental tool in your digital marketing strategy and can help you to reach new potential customers, increase your sales revenue, and drive more traffic to your website or blog. In this post I will present some of the most common forms of paid advertising and I will briefly illustrate the benefits for your business. Pay Per Click One of the most common forms of paid advertisement is the "pay per click". As the name suggests, these are ads where you will pay a set amount every time a customer clicks on it. This is one of the most common type of ads used by many social media platforms such as Linkedin, Facebook, Instragram, etc. Pay Per Impression In this types of ads the business will pay every time an ad is displayed on a particular page. The advertiser will pay in advance an agreed amount that will reflect the number of times the ad is displayed. According to ballantine.com , if you are the owner of a new business it would probably be safer to use p...

Today’s post is related to a popular topic, Paid adverts . Who has never been to a random website and saw an advert about some product which you’re thinking of buying or have heard good reviews about it? That’s not coincidence, it is the paid adverts power.  The paid adverts have a massive impact to attract internet traffic, consequently new leads to your website or new future clients who will buy for your service.  It’s extremely important before advertising online your Wellness clinic, you identify which platforms your target audience is the most active on and meet them there. Paid advertising is often referred to as pay-per-click (PPC). PPC includes Google Ads, Facebook, Instagram  Below I brought some good points to start advertising your product/service online using paid adverts:      1. You can quickly reach more people.   Paid adverts will be shown for more people  generating leads. Potential customers are there looking for your servic...

Many new business owners struggle to decide how, when and where they should focus their marketing strategy. This could mean the difference between a profitable and unprofitable business. Our team at YouOn Marketing will be able to clarify what aspects of social media marketing you should apply to your business, giving you results you can see for yourself.    Social media has paved the way for a new marketing style. By enabling a consumer-focused approach business had to change their previous marketing strategies in order to meet consumer expectation. This posed some difficulties for businesses who lacked strategic planning when implementing social media advertisement and benefits for the businesses that  were able to catapult ahead of their competitors  through analysis and careful implementation of social media advertising.  Top 5 advantages of using social media ads for your massage therapy start-up: 1) Reach new audience Social media has enabled worldwide c...

Imagine you are in a big street market in the centre of New York. Tons of shops selling an infinite variety of things. All those shops are there trying to convince you that their products are exactly what you are looking for. But you won’t buy it unless you find the right thing you have been searching. That is exactly what happens in the digital world, millions of businesses begging for attention, screaming at you to look at them, to visit their website or blog, to like their page on Instagram, to interact with their brand, to buy from them. And the more people get educated to consume online the more these companies migrate their business to attend the demand. Now imagine you are one of these companies and are willing to gather more clients, generate traffic to your website or blog and increase your sales. How could you rise above other companies, show your products or services first, convince your potential customers that you are the best choice? In a previous blog we talked about SEO...

Businesses from different segments have already realized the importance of digital marketing strategies to increase brand awareness and conquer new customers. The online market can be competitive, it requires innovative solutions and efficient methods from businesses to stand out among their competitors. Beyond (SEO) companies are now investing in Paid Advertisements Campaigns. But do you know how Paid Ads work and their benefits? Find it out in our content below. What is Paid Ads? This sort of paid media consists of ad placements on third-party websites, social media, and apps. It is sponsored media and they are typically charged by the PPC (pay-per-click) or CPM (cost-per-mille) page viewers/impressions models. Benefits of Paid Ads 1. Increase visibility in a short period When users search for a gym on google for example. Google will show paid ads as the first results. This means more visibility for a brand and enhances the chance to gain new customers . In addition, with paid ads,...

  Mastering Social Media channels is now more fundamental than ever for every business that wants to improve its visibility and brand awareness in the selected audience. As I mentioned before in my previous posts, the Spa businesses and the wellness industries in general were severely hit by the restrictions of the past two years. Working on their social media strategy could help them to open their business to a wider audience and therefore to gain new customers. As well outlined by the www.visiture.com , below you will find some key benefits of Social Media Marketing for the wellness industry. Increase brand awareness Whether you are a Spa in a hotel or a small independent business, you want to make sure that potential customers know that you are out there and what type of services you can offer them. Moreover, you want to make sure they know what makes you different from other competitors in your same sector. It is important to keep the account in the social media of your choice ...

  In today’s post, I will explain the best practices to use social media for the Wellness business. Nowadays it is fundamental for any business to have a digital marketing strategy and social media is part of it. Being on social media allows companies to promote their brand, increase brand awareness, drive traffic, and generate leads. Managing social media seems to be simple although it is a job that involves many details and strategies. Follow our tips and help your business to build a good relationship with your audience and get an excellent engagement on social media .  1) Choose the best channel for your target There are plenty options of social media platforms ( Facebook, Tiktok, Instagram, Linkedin, Twitter, Pinterest, Snapchat, Reddit ) each social network has its characteristics and functionality. It is fundamental to create content that matches the objectives and public of the network you are going to use. For example, you should not use the same image format for Fac...