You On Marketing

Many new business owners struggle to decide how, when and where they should focus their marketing strategy. This could mean the difference between a profitable and unprofitable business. Our team at YouOn Marketing will be able to clarify what aspects of social media marketing you should apply to your business, giving you results you can see for yourself.    Social media has paved the way for a new marketing style. By enabling a consumer-focused approach business had to change their previous marketing strategies in order to meet consumer expectation. This posed some difficulties for businesses who lacked strategic planning when implementing social media advertisement and benefits for the businesses that  were able to catapult ahead of their competitors  through analysis and careful implementation of social media advertising.  Top 5 advantages of using social media ads for your massage therapy start-up: 1) Reach new audience Social media has enabled worldwide c...

Imagine you are in a big street market in the centre of New York. Tons of shops selling an infinite variety of things. All those shops are there trying to convince you that their products are exactly what you are looking for. But you won’t buy it unless you find the right thing you have been searching. That is exactly what happens in the digital world, millions of businesses begging for attention, screaming at you to look at them, to visit their website or blog, to like their page on Instagram, to interact with their brand, to buy from them. And the more people get educated to consume online the more these companies migrate their business to attend the demand. Now imagine you are one of these companies and are willing to gather more clients, generate traffic to your website or blog and increase your sales. How could you rise above other companies, show your products or services first, convince your potential customers that you are the best choice? In a previous blog we talked about SEO...

Businesses from different segments have already realized the importance of digital marketing strategies to increase brand awareness and conquer new customers. The online market can be competitive, it requires innovative solutions and efficient methods from businesses to stand out among their competitors. Beyond (SEO) companies are now investing in Paid Advertisements Campaigns. But do you know how Paid Ads work and their benefits? Find it out in our content below. What is Paid Ads? This sort of paid media consists of ad placements on third-party websites, social media, and apps. It is sponsored media and they are typically charged by the PPC (pay-per-click) or CPM (cost-per-mille) page viewers/impressions models. Benefits of Paid Ads 1. Increase visibility in a short period When users search for a gym on google for example. Google will show paid ads as the first results. This means more visibility for a brand and enhances the chance to gain new customers . In addition, with paid ads,...

  Mastering Social Media channels is now more fundamental than ever for every business that wants to improve its visibility and brand awareness in the selected audience. As I mentioned before in my previous posts, the Spa businesses and the wellness industries in general were severely hit by the restrictions of the past two years. Working on their social media strategy could help them to open their business to a wider audience and therefore to gain new customers. As well outlined by the www.visiture.com , below you will find some key benefits of Social Media Marketing for the wellness industry. Increase brand awareness Whether you are a Spa in a hotel or a small independent business, you want to make sure that potential customers know that you are out there and what type of services you can offer them. Moreover, you want to make sure they know what makes you different from other competitors in your same sector. It is important to keep the account in the social media of your choice ...

  In today’s post, I will explain the best practices to use social media for the Wellness business. Nowadays it is fundamental for any business to have a digital marketing strategy and social media is part of it. Being on social media allows companies to promote their brand, increase brand awareness, drive traffic, and generate leads. Managing social media seems to be simple although it is a job that involves many details and strategies. Follow our tips and help your business to build a good relationship with your audience and get an excellent engagement on social media .  1) Choose the best channel for your target There are plenty options of social media platforms ( Facebook, Tiktok, Instagram, Linkedin, Twitter, Pinterest, Snapchat, Reddit ) each social network has its characteristics and functionality. It is fundamental to create content that matches the objectives and public of the network you are going to use. For example, you should not use the same image format for Fac...

      Social media has become an effective way for yoga teachers to share their expertise and passion with the community. Furthermore, It is a unique way to increase brand awareness, grow your followers, and drive more people into your yoga business.  In this article, I will discuss the best yoga marketing strategies that you can implement through social media and reach more yoga students.    It’s important to consider that Yoga classes have been gaining immense popularity, making this practice a global phenomenon. By 2025, the market size of the yoga studios is predicted to reach an amount of $215,811 million approximately. Moreover, the disruption of normality because of Covid19 is also pushing people to practice yoga during the pandemic.    As with any marketing plan, it is critical that you define your goals from the start when looking at social media. For example: Are you aiming to create awareness around your brand on social media? Do you wa...

When it comes to increase brand awareness and engagement with customers the best way to do that is through social media. With the creation of Social Media platforms since the early 2000s, the internet has brought people even closer and now we are more than ever gathering online to share contents and thoughts and connect to each other. As people are more and more connected through these channels, Marketing has developed strategies to reach them, interact with them and make them engage with your brand, building a solid relationship between company and customer. Today there are nearly 4 billion users on social media, that is a massive number if we consider that these platforms only emerged about 15 years ago. Virtually every business can now find their customers active on social media. Through social media now companies can reach targets globally and increase their range of potential customers. Define and categorise their target audience, utilising the big data these platforms hold from t...