You On Marketing

Consumers are bombarding with loads of ads on social media, websites, and hundreds of emails offering products and services. It is a tight race to reach customers' attention. What makes a potential customer click on an ad, for example? Many companies are trying to achieve this goal using customer data. In one of the previous posts, we learned that big data could help brands address a range of business activities, from customer experience to analytics. This tool offers a competitive advantage to the brands enabling them to work faster and target their consumers more effectively.  Although maintaining the privacy of customer data is challenging. In today’s article, we will explore how “ The Ordinary ” is making use of this concept, benefits, and challenges of customer data for marketing. The Ordinary is part of DECIEM Group , focused on advanced functional beauty, and launched in 2016. According to a study , the brand has accumulated $330 million in sales in 2019. The company has be...

  Gathering data from customers is an essential steps in order to set up and run a successful e-commerce website. But why are data so important? What can you do in order to gather information from your customer and what are the right way to use it? In this blog I will briefly outline the pros of using customer data and how they can be used to implement your digital marketing strategy. Customer Satisfaction Whether you are a big or small business, new or established, one of your main goals is to make your customers happy. If they are satisfied with their online experience and whit the products you offer, they most likely will return and they will recommend your service to their friends Gathering data through analytics, loyalty programmes or surveys is a great idea in order to have an insight on what your customers want and what you can improve. Let's say that you are a new Spa business and you want to understand if your customers find your website user friendly. After their treatmen...

Have you ever noticed when you enter in any website a pop up appears for you to agree with the Cookies policy on that page? Always when you agree with that you are giving permission to that specific website to collect any possible data generated by your visit. Any move made inside that page will generate data for many purposes. The same way, when you are digitalizing your business, you need to have in mind that to understand your customers behaviours, to personalize your digital marketing campaign, and to generate income through your digital platform you must collect data from the page’s visitors. The use of customer data can be really beneficial for your business as your marketing strategies will be based on that, but also can be challenging if that data is not managed correctly. On this blog we will discuss some benefits and challenges of using customer data for your SME marketing campaign. Improve customer experience When creating a webpage or a profile on social media you must have...

Today’s post is regarding the benefits and challenges of using Customer Data for marketing.  The usage of clients’ data can be very helpful to deliver personalized experience and increase the reach of your small business.  According to a Accenture report, consumers' demand for personalization is higher than ever before. . The data generated can be pulled out from smart devices , social media and other sources. Through the client’s data, companies can use them to gain insights into consumer behavior and offer better customer service or the ideal product .  Some companies focus on the database process of all the information acquired and break them down bringing actionable ideas in order to levarage the consumer’s experience, audience segmentation, loyalty programs creation, feedback collection, test new ideas and create a powerful brand awareness.    From collecting relevant data, such as customer names, lifetime value and spending habits, it enables you to learn...

  The Covid pandemic has led to the creation and demise of many businesses. Some of the one created originated throughout lockdown as people had extra time on their hands. An example of these are candle companies that started out as a hobby but later became a productive e-commerce business.  E-commerce involves the sale of products or services online and due to the restrictions and lower cost, it was one of the most lucrative options for small Irish candle companies. Another beneficial factor of e-commerce involves the amount of data obtained virtually.  Data has provided the marketer with valuable insight into the mind of the consumer. Improving the way a business can promote to, sell to and communicate with their customers, but how should a business use this data effectively in order to improve their marketing strategy?  We have previously covered how Google Analytics  is important for your business but how effective is data analysis?  What are the pros ...

  Paid advertising is a fundamental tool in your digital marketing strategy and can help you to reach new potential customers, increase your sales revenue, and drive more traffic to your website or blog. In this post I will present some of the most common forms of paid advertising and I will briefly illustrate the benefits for your business. Pay Per Click One of the most common forms of paid advertisement is the "pay per click". As the name suggests, these are ads where you will pay a set amount every time a customer clicks on it. This is one of the most common type of ads used by many social media platforms such as Linkedin, Facebook, Instragram, etc. Pay Per Impression In this types of ads the business will pay every time an ad is displayed on a particular page. The advertiser will pay in advance an agreed amount that will reflect the number of times the ad is displayed. According to ballantine.com , if you are the owner of a new business it would probably be safer to use p...

Today’s post is related to a popular topic, Paid adverts . Who has never been to a random website and saw an advert about some product which you’re thinking of buying or have heard good reviews about it? That’s not coincidence, it is the paid adverts power.  The paid adverts have a massive impact to attract internet traffic, consequently new leads to your website or new future clients who will buy for your service.  It’s extremely important before advertising online your Wellness clinic, you identify which platforms your target audience is the most active on and meet them there. Paid advertising is often referred to as pay-per-click (PPC). PPC includes Google Ads, Facebook, Instagram  Below I brought some good points to start advertising your product/service online using paid adverts:      1. You can quickly reach more people.   Paid adverts will be shown for more people  generating leads. Potential customers are there looking for your servic...

Many new business owners struggle to decide how, when and where they should focus their marketing strategy. This could mean the difference between a profitable and unprofitable business. Our team at YouOn Marketing will be able to clarify what aspects of social media marketing you should apply to your business, giving you results you can see for yourself.    Social media has paved the way for a new marketing style. By enabling a consumer-focused approach business had to change their previous marketing strategies in order to meet consumer expectation. This posed some difficulties for businesses who lacked strategic planning when implementing social media advertisement and benefits for the businesses that  were able to catapult ahead of their competitors  through analysis and careful implementation of social media advertising.  Top 5 advantages of using social media ads for your massage therapy start-up: 1) Reach new audience Social media has enabled worldwide c...

Imagine you are in a big street market in the centre of New York. Tons of shops selling an infinite variety of things. All those shops are there trying to convince you that their products are exactly what you are looking for. But you won’t buy it unless you find the right thing you have been searching. That is exactly what happens in the digital world, millions of businesses begging for attention, screaming at you to look at them, to visit their website or blog, to like their page on Instagram, to interact with their brand, to buy from them. And the more people get educated to consume online the more these companies migrate their business to attend the demand. Now imagine you are one of these companies and are willing to gather more clients, generate traffic to your website or blog and increase your sales. How could you rise above other companies, show your products or services first, convince your potential customers that you are the best choice? In a previous blog we talked about SEO...

Businesses from different segments have already realized the importance of digital marketing strategies to increase brand awareness and conquer new customers. The online market can be competitive, it requires innovative solutions and efficient methods from businesses to stand out among their competitors. Beyond (SEO) companies are now investing in Paid Advertisements Campaigns. But do you know how Paid Ads work and their benefits? Find it out in our content below. What is Paid Ads? This sort of paid media consists of ad placements on third-party websites, social media, and apps. It is sponsored media and they are typically charged by the PPC (pay-per-click) or CPM (cost-per-mille) page viewers/impressions models. Benefits of Paid Ads 1. Increase visibility in a short period When users search for a gym on google for example. Google will show paid ads as the first results. This means more visibility for a brand and enhances the chance to gain new customers . In addition, with paid ads,...

  Mastering Social Media channels is now more fundamental than ever for every business that wants to improve its visibility and brand awareness in the selected audience. As I mentioned before in my previous posts, the Spa businesses and the wellness industries in general were severely hit by the restrictions of the past two years. Working on their social media strategy could help them to open their business to a wider audience and therefore to gain new customers. As well outlined by the www.visiture.com , below you will find some key benefits of Social Media Marketing for the wellness industry. Increase brand awareness Whether you are a Spa in a hotel or a small independent business, you want to make sure that potential customers know that you are out there and what type of services you can offer them. Moreover, you want to make sure they know what makes you different from other competitors in your same sector. It is important to keep the account in the social media of your choice ...

  In today’s post, I will explain the best practices to use social media for the Wellness business. Nowadays it is fundamental for any business to have a digital marketing strategy and social media is part of it. Being on social media allows companies to promote their brand, increase brand awareness, drive traffic, and generate leads. Managing social media seems to be simple although it is a job that involves many details and strategies. Follow our tips and help your business to build a good relationship with your audience and get an excellent engagement on social media .  1) Choose the best channel for your target There are plenty options of social media platforms ( Facebook, Tiktok, Instagram, Linkedin, Twitter, Pinterest, Snapchat, Reddit ) each social network has its characteristics and functionality. It is fundamental to create content that matches the objectives and public of the network you are going to use. For example, you should not use the same image format for Fac...

      Social media has become an effective way for yoga teachers to share their expertise and passion with the community. Furthermore, It is a unique way to increase brand awareness, grow your followers, and drive more people into your yoga business.  In this article, I will discuss the best yoga marketing strategies that you can implement through social media and reach more yoga students.    It’s important to consider that Yoga classes have been gaining immense popularity, making this practice a global phenomenon. By 2025, the market size of the yoga studios is predicted to reach an amount of $215,811 million approximately. Moreover, the disruption of normality because of Covid19 is also pushing people to practice yoga during the pandemic.    As with any marketing plan, it is critical that you define your goals from the start when looking at social media. For example: Are you aiming to create awareness around your brand on social media? Do you wa...