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Consumers are bombarding with loads of ads on social media, websites, and hundreds of emails offering products and services. It is a tight race to reach customers' attention. What makes a potential customer click on an ad, for example? Many companies are trying to achieve this goal using customer data. In one of the previous posts, we learned that big data could help brands address a range of business activities, from customer experience to analytics. This tool offers a competitive advantage to the brands enabling them to work faster and target their consumers more effectively.  Although maintaining the privacy of customer data is challenging. In today’s article, we will explore how “ The Ordinary ” is making use of this concept, benefits, and challenges of customer data for marketing. The Ordinary is part of DECIEM Group , focused on advanced functional beauty, and launched in 2016. According to a study , the brand has accumulated $330 million in sales in 2019. The company has be...

  Gathering data from customers is an essential steps in order to set up and run a successful e-commerce website. But why are data so important? What can you do in order to gather information from your customer and what are the right way to use it? In this blog I will briefly outline the pros of using customer data and how they can be used to implement your digital marketing strategy. Customer Satisfaction Whether you are a big or small business, new or established, one of your main goals is to make your customers happy. If they are satisfied with their online experience and whit the products you offer, they most likely will return and they will recommend your service to their friends Gathering data through analytics, loyalty programmes or surveys is a great idea in order to have an insight on what your customers want and what you can improve. Let's say that you are a new Spa business and you want to understand if your customers find your website user friendly. After their treatmen...

Have you ever noticed when you enter in any website a pop up appears for you to agree with the Cookies policy on that page? Always when you agree with that you are giving permission to that specific website to collect any possible data generated by your visit. Any move made inside that page will generate data for many purposes. The same way, when you are digitalizing your business, you need to have in mind that to understand your customers behaviours, to personalize your digital marketing campaign, and to generate income through your digital platform you must collect data from the page’s visitors. The use of customer data can be really beneficial for your business as your marketing strategies will be based on that, but also can be challenging if that data is not managed correctly. On this blog we will discuss some benefits and challenges of using customer data for your SME marketing campaign. Improve customer experience When creating a webpage or a profile on social media you must have...

Today’s post is regarding the benefits and challenges of using Customer Data for marketing.  The usage of clients’ data can be very helpful to deliver personalized experience and increase the reach of your small business.  According to a Accenture report, consumers' demand for personalization is higher than ever before. . The data generated can be pulled out from smart devices , social media and other sources. Through the client’s data, companies can use them to gain insights into consumer behavior and offer better customer service or the ideal product .  Some companies focus on the database process of all the information acquired and break them down bringing actionable ideas in order to levarage the consumer’s experience, audience segmentation, loyalty programs creation, feedback collection, test new ideas and create a powerful brand awareness.    From collecting relevant data, such as customer names, lifetime value and spending habits, it enables you to learn...

  The Covid pandemic has led to the creation and demise of many businesses. Some of the one created originated throughout lockdown as people had extra time on their hands. An example of these are candle companies that started out as a hobby but later became a productive e-commerce business.  E-commerce involves the sale of products or services online and due to the restrictions and lower cost, it was one of the most lucrative options for small Irish candle companies. Another beneficial factor of e-commerce involves the amount of data obtained virtually.  Data has provided the marketer with valuable insight into the mind of the consumer. Improving the way a business can promote to, sell to and communicate with their customers, but how should a business use this data effectively in order to improve their marketing strategy?  We have previously covered how Google Analytics  is important for your business but how effective is data analysis?  What are the pros ...